Click Through Rate (CTR) Calculator

Are you looking for a quick percentage calculator to evaluate clicks to your website or funnel?

Discover the CTR calculator below.

What is Click Through Rate (CTR)?

Click Through Rate (CTR) is a calculation of the number of clicks per impressions of a specific link. This is a key metric when you’re running ads, a sales funnel, or website.

In the calculator above the calculation is simply:

CTR = (# of clicks / # of impressions) * 100

This calculation then spits out a percentage for the click through rate.