ClickFunnels vs Shopify: Which One Should You Choose?

Are you wondering the difference between ClickFunnels and Shopify?

ClickFunnels is primarily a sales funnel builder complete with upsells, downsells, order bumps, OTOs (One Time Offers) and more.  ClickFunnels is all about increasing conversions for your sales funnels.  Shopify on the other hand is all about building out an online store for an ecommerce website.

Now, I’ll give an inside look into the features of ClickFunnels vs Shopify and explain who might be best fit to use each platform for their business.

Let’s get started.

ClickFunnels vs Shopify
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ClickFunnels vs Shopify: Comparison Overview

ClickFunnels is the category king of sales funnels.

Shopify is one of the main go-to platforms for creating ecommerce stores.

Depending upon what you’re looking to build primarily for your business will decide whether you should start investing in either ClickFunnels or Shopify for the long-haul.

I’ve personally used both ClickFunnels and Shopify to create different websites and funnels and both have their places.

ClickFunnels in particular allows you to create complex sales funnels with a drag and drop funnel builder with tons of different widgets to choose from.

I’ve found it to be a great option if you’re looking to focus on selling your own digital products or even another company’s products as an affiliate.

You can create multi-step funnels and design them on your own completely customizable or use a pre-made template to get started launching quicker.

Shopify on the other hand is packaged as a software to sell multiple products with many different variations.

With Shopify, the payment processing with Paypal and Stripe for these different variations of products is made really easy to get setup and start selling on the platform.

Contrast that with ClickFunnels, which would be very difficult to create multiple variations of the same product and is not a software to be used for ecommerce.

With these points in mind, let’s take a closer look now at the pros and cons of both ClickFunnels and Shopify.

ClickFunnels Pros & Cons

Here’s a quick look at the pros and cons of ClickFunnels.

Pros:

  • intuitive funnel creation with drag & drop
  • easily share funnels with anyone
  • amazing affiliate program with 40% commissions
  • software is frequently updated and improved
  • integrate with tons of email autoresponders
  • integrate with payment providers
  • lots of funnel templates to choose from
  • 14 day free trial

Cons:

  • funnel stats are usually incorrect
  • limit to funnel amount and visitor count on Startup Plan
  • can be intimidating to learn at first 

Shopify Pros & Cons

Here’s a quick look at the pros and cons of Shopify.

Pros:

  • Free trial
  • Easy on-page SEO configuration
  • Thousands of apps to choose from to enhance your Shopify store
  • Create variations of products
  • Easily connect payment integrations to sell products in your Shopify store
  • Simple setup in minutes with intuitive user interface
  • 24 hour support team

Cons:

  • Additional transaction fee to Shopify for payments processed through Paypal and Stripe
  • URL structure with sub-directories is not ideal for SEO

Shopify vs ClickFunnels: Who is each one for?

Shopify is a software platform built for running ecommerce stores and can even be used to create blog posts as content alongside your Shopify store.

Shopify is ideal for someone looking to get into ecommerce (beginner or advanced) and wants to build out a dropshipping business.  You can then drive traffic to your Shopify store using any number sources, such as SEO, Facebook groups, or a Youtube channel.

ClickFunnels is a software centered around building sales funnels for individual products and isn’t a platform that lends itself to creating an ecommerce store on.  You’d want to use ClickFunnels instead if you’re looking to promote effectively a few of your own products or different affiliate products to your audience.

With ClickFunnels, you can also drive traffic to your different sales funnels using SEO, Facebook groups, Youtube channels, or any other means of generating traffic.

ClickFunnels Features

  1. Intuitive Sales Funnel Builder – ClickFunnels allows you to drag and drop widgets onto the page to build out your sales funnel in a matter of minutes.
  2. Share Funnels – If you want to duplicate a funnel or share it with your audience, then you can do so by simply sharing a link that comes with each new funnel you create.  This allows someone else to simply click on the link and the entire sales funnel will be imported directly into their account.  All they have to do then is make a few changes and start using it to generate sales for their own business.
  3. ClickFunnels Sales Funnel Statistics – Each sales funnel comes with its own statistics that can be viewed to see the number of visitors, optins, and sales you’re getting for each of your funnels.
  4. A/B Split Test – It’s super easy to simply duplicate a funnel step you’ve made, change out a headline or some wording, and then send traffic to each of the funnel variations you made to run a split test.
  5. Memberships & Courses – With ClickFunnels, you can create your own membership areas and courses to sell or give away to your audience.
  6. FunnelFlix – FunnelFlix is what sets ClickFunnels apart from other sales funnel builder software in many ways.  You get hundreds of hours of free content with your subscription all centered around marketing and sales funnels.  You’ll get training from the One Funnel Away Challenge, Tony Robbins, AdSkills, Traffic Secrets, Product Secrets, and tons more.

Shopify Features

  1. 70+ Professional themes – Each Shopify store can be created using a theme to get started selling ecommerce products.
  2. Blogging Platform – There’s an entire blogging platform that you can use alongside your Shopify store.  This allows you to drive traffic directly to your domain, and you can start to get sales using the power of SEO if you choose to do so.
  3. Over 100 Payment Gateways – You can connect your Shopify store and sell your products using over 100 different payment gateways to choose from.
  4. Manage Fulfillment – You can manage your order fulfillment in a single dashboard and process your products with a single click.
  5. SEO Ready – Shopify is built to have the base foundation for SEO ready to go.  You can build your store up from there and be able to drive traffic to your domain from the search engines. 

ClickFunnels Pricing

ClickFunnels Sales Funnel Software Pricing

ClickFunnels has the following three pricing plans to choose from:

  • ClickFunnels Standard – Costs $97 per month
    • Share Funnels
    • 20 Funnels
    • 100 Pages
    • 1 Users
    • 3 Payment gateways
    • 3 Domains
    • Chat Support
    • Funnel Hacker Forum
    • Funnel Flix
    • 20,000 visitors per month
    • Unlimited contacts
    • A/B split tests
    • Email integrations
    • Optin funnels
    • ClickPops
    • ClickOptin
    • All advanced funnels
    • Sales funnels
    • Membership funnels
    • Unlimited members
    • Auto webinar funnels
    • Webinar funnels
  • ClickFunnels Platinum – Costs $297 per month
    • Share Funnels
    • Unlimited Funnels
    • Unlimited Pages
    • 3 Users
    • 9 Payment gateways
    • 9 Domains
    • Unlimited Follow-Up Funnels
    • Priority Chat Support
    • Weekly Peer Review Hackathons
    • Funnel Hacker Forum
    • Additional Courses In Funnel Flix
    • Unlimited visitors per month
    • Unlimited contacts
    • A/B split tests
    • Email integrations
    • Optin funnels
    • ClickPops
    • ClickOptin
    • All advanced funnels
    • Sales funnels
    • Membership funnels
    • Unlimited members
    • Auto webinar funnels
    • Webinar funnels
  • ClickFunnels Collective – $1,497 per month
    • Share Funnels
    • Unlimited Funnels
    • Unlimited Pages
    • 10 Users
    • 27 Payment gateways
    • 27 Domains
    • Unlimited Follow-Up Funnels
    • Priority Chat Support + VIP Phone Support
    • Weekly Peer Review Hackathons
    • Funnel Hacker Forum
    • All Courses Unlocked In Funnel Flix
    • Unlimited visitors per month
    • Unlimited contacts
    • A/B split tests
    • Email integrations
    • Optin funnels
    • ClickPops
    • ClickOptin
    • All advanced funnels
    • Sales funnels
    • Membership funnels
    • Unlimited members
    • Auto webinar funnels
    • Webinar funnels

Shopify Pricing

Shopify Pricing PlansShopify has the following pricing plans to choose from:

  • Basic Shopify – Costs $29 per month
    • Online store with ecommerce website and blog
    • Unlimited products
    • 2 Staff accounts
    • 24/7 support
    • Sales channels
    • Manual order creation
    • Discount codes
    • Free SSL certificate
    • Abandoned cart recovery
    • Gift cards
  • Shopify – Costs $79 per month
    • Online store with ecommerce website and blog
    • Unlimited products
    • 5 Staff accounts
    • 24/7 support
    • Sales channels
    • Manual order creation
    • Discount codes
    • Free SSL certificate
    • Abandoned cart recovery
    • Gift cards
    • Professional reports
  • Advanced Shopify – Costs $299 per month
    • Online store with ecommerce website and blog
    • Unlimited products
    • 15 Staff accounts
    • 24/7 support
    • Sales channels
    • Manual order creation
    • Discount codes
    • Free SSL certificate
    • Abandoned cart recovery
    • Gift cards
    • Professional reports
    • Advanced report builder
    • Third party calculated shipping rates

Final Thoughts On ClickFunnels vs Shopify

Hopefully, you got a clearer picture on the difference between ClickFunnels and Shopify.

If you’re looking to build an entire ecommerce store, then go with Shopify.

If you’re looking to create complex sales funnels with order bumps, one time offers, and upsells and downsells then ClickFunnels is the best choice.

So, which software will you be building your online business around?

Affiliate Disclaimer

I hope you enjoyed this post.  This post contains affiliate links, which means I may make a small commission if you make a purchase.

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