12 Best Email Marketing Software For Small Business (2020) Free & Paid Services & Platforms

Sending regular emails to your list help take a cold lead and warm them up to be ready to buy from you.  However, most email marketing software simply doesn’t have the automation capabilities necessary or is just way too expensive.

That’s why finding the best email marketing software for small business is critical to getting more sales for your small business long-term.

I’ve looked into the different email marketing services & platforms and am going to share what the best email newsletter platforms are in this post, along with some frequently asked questions.

Are you ready to get started?  

Let’s dive right in.

Best Email Marketing Software For Small Business

12 Best Email Marketing Software For Small Business, Services & Platforms 2020

Here’s the complete list of the best email marketing software and services for small businesses beginning with my most recommended.

1. ActiveCampaign – (Top Choice) Best Email Marketing Software

ActiveCampaign Home email newsletter softwareActiveCampaign is my top choice for the best email marketing software on this list.  Its automation capabilities are unmatched and the email deliverability is 99% or better.

I’ve been using ActiveCampaign for quite a long time and found its user interface to be very easy to get used to and figure out how to use.  Being able to tag contacts, create lists, and create complex email automation sequences means that you can write your emails once and follow-up with your leads on autopilot.

If you’ve got a website, then ActiveCampaign is also really great because it can track specific actions that your subscribers take on your website whether that be visiting the page or clicking a link.

There are tons of additional features as well when you get a higher tier plan, such as lead scoring and SMS messaging all inside ActiveCampaign.  This makes it super easy to integrate SMS messaging with your list since everything is together in one place.

Now, let’s take a look at all the features that ActiveCampaign has to offer with their email marketing service.

Features Of ActiveCampaign

  • Dashboard – What’s nice about ActiveCampaign is that there’s the main dashboard where everything is laid out in an easy-to-follow manner.  You can quickly view things like the recent activity of contacts, interaction rate, active contacts, and view top contacts among other things.
  • Contacts – ActiveCampaign provides a nice table outlining each contact’s name, email, phone number, corresponding tags, and the date the contact was added to your list.  The most useful thing I’ve found is that you can use the drop-down filters to sort by tag name, list, or status.  You can even search for the name of a specific contact.
  • Campaigns – Campaigns in ActiveCampaign are essentially email blasts that you can send out as one-time emails or a series of emails.  The campaigns are also laid out nicely in a table format.  The feature I most often use is to view reports.  When clicking on view reports, it allows you to see exactly how many opens of the email you received, link clicks, and the specific time a contact opened an email or clicked a link.
  • Next-level Automations – The automations tab is where the magic happens!  What I really like is the fact that you can label specific automations to categorize everything which will help tremendously in the long run as you build out more and more automations.  The most important thing you can do with automations is segmenting.
  • Conversations – Conversations are another unique feature that ActiveCampaign provides.  It allows you to incorporate a live chat widget directly on your own website and integrate it with your email automations.
  • Lists – The lists in ActiveCampaign is another commonly used feature.  What I personally do and recommend, is to only create a few lists and segment contacts primarily based upon applying various tags inside your email automations.  For instance, I have one main list and a few other lists for those who have purchased specific products. Everything else is based upon my tags. 😀
  • Forms – In order to add contacts to your autoresponder, you need to create the opt-in forms.  What’s nice is that the forms creation process is actually fairly straightforward.
  • Reports – ActiveCampaign provides some pretty incredible reports that provide you quite a bit of detail.  You can see exactly how many opens, clicks, and what contacts specifically performed the actions.  The most important thing with these reports is that you discern what’s working in terms of getting you the most opens and highest click-through-rate to then build upon.

Related Post: ActiveCampaign Review: An In-Depth Guide [Free Trial]

ActiveCampaign Pricing Plans

ActiveCampaign Pricing

The ActiveCampaign pricing plans with 500 contacts are:

  • ActiveCampaign Lite Plan – Costs $9 per month
    • Unlimited sending
    • email marketing
    • send newsletters
    • subscription forms
    • marketing automation
    • chat and email support
    • up to 3 users
  • ActiveCampaign Plus Plan – Costs $49 per month
    • Unlimited sending
    • email marketing
    • send newsletters
    • subscription forms
    • marketing automation
    • chat and email support
    • up to 25 users
    • Facebook custom audiences
    • Lead and contact scoring
    • Integrations
    • SMS Marketing
    • Dynamic content
    • custom user permissions
  • ActiveCampaign Professional Plan – Costs $129 per month
    • Unlimited sending
    • email marketing
    • send newsletters
    • subscription forms
    • marketing automation
    • chat and email support
    • up to 50 users
    • Facebook custom audiences
    • Lead and contact scoring
    • Integrations
    • SMS Marketing
    • Dynamic content
    • custom user permissions
    • predictive sending
    • predictive content
    • customer attribution and path to purchase
    • win probability
    • conversion attribution reporting
    • split automations
    • site messaging
    • in-depth onboarding consultation
    • automation strategy consultation
    • 3 one-on-one training sessions per month
  • ActiveCampaign Enterprise Plan – Costs $229 per month
    • Unlimited sending
    • email marketing
    • send newsletters
    • subscription forms
    • marketing automation
    • chat and email support
    • Facebook custom audiences
    • Lead and contact scoring
    • Integrations
    • SMS Marketing
    • Dynamic content
    • custom user permissions
    • predictive sending
    • predictive content
    • customer attribution and path to purchase
    • win probability
    • conversion attribution reporting
    • split automations
    • site messaging
    • in-depth onboarding consultation
    • automation strategy consultation
    • 3 one-on-one training sessions per month
    • custom reporting
    • custom mailserver domain
    • custom domain
    • dedicated account rep
    • free design services
    • free social data
    • phone support
    • uptime SLA
    • unlimited users
ActiveCampaign Contacts Lite Plan Plus Plan Professional Plan Enterprise Plan
500 Contacts Paid Yearly:
$9/month
$49/month
$129/month
$229/month
1000 Contacts Paid Yearly:
$17/month
$49/month
$129/month
$229/month
2500 Contacts Paid Yearly:
$39/month
$99/month
$129/month
$229/month
5000 Contacts Paid Yearly:
$69/month
$135/month
$199/month
$359/month
10000 Contacts Paid Yearly:
$111/month
$199/month
$279/month
$399/month
25000 Contacts Paid Yearly:
$179/month
$319/month
$479/month
50000 Contacts Paid Yearly:
$239/month
75000 Contacts Paid Yearly:
$299/month
100000 Contacts Paid Yearly:
$369/month
>100000 Contacts Paid Yearly:

ActiveCampaign Frequently Asked Questions

  • Does ActiveCampaign offer a free trial?  Yes, ActiveCampaign gives you a 14-day free trial upon signing up for one of the plans.  You can cancel free of charge before the trial ends if need be.
  • Are there any ActiveCampaign discounts?  There is a 20% discount for non-profits.  You’ll need to contact ActiveCampaign with proof of non-profit status.
  • Are all the features available to try during the free trial?  All of the main features are available to use and test during the 14-day trial period.  There’s only a handful of features that aren’t available.

2. GetResponse

GetResponse HomeGetResponse is another awesome email marketing software and you can try the email marketing service for free for 14 days.

One of the cool parts about GetResponse that other email marketing software doesn’t have is the ability to create landing pages, sales funnel automations, webinars, and sell e-products all using the same software.

Related Post: 12 Best Sales Funnel Builder Software (Free & Paid)

Certainly, GetResponse is advantageous if you’re wanting to use all of those additional features.  Just keep in mind that if you want to create more than a few sales funnel automations or host a large webinar with more than a few hundred attendees, then you’ll need to either upgrade to a more expensive plan or purchase stand-a-lone software.

The email automation capabilities of GetResponse are good but unfortunately can’t be taken full advantage of unless you get one of the more expensive plans.  In other words, you can only create custom automations if you’re on the Professional plan otherwise you’re limited to using automation templates.

Related Post: ActiveCampaign vs GetResponse: Which One’s Better?

Now, let’s take a look at all the features the GetResponse has to offer.

Features Of GetResponse

  • Email Creator – The email creator is where you can create all of the emails that your subscribers will see.  Like most email marketing software these days, GetResponse allows you to edit your email visually.  I typically go for a simple email format with just plain text, although you can do you. 😅
  • Email Automation – The automation aspect of email marketing is what it’s all about.  As I mentioned before, if you get the Basic plan of GetResponse then you only will be able to use the automation templates.  This means you can’t add to or customize the workflow of the automations.  When I was playing around and testing the software, I found the templates to be limiting and you would need to likely get the Plus plan to do what you need to do.
  • Analytics & Reports – The reports inside GetResponse are actually on the same level if not better than ActiveCampaign which has excellent reports already.  The feature that you’re likely to use the most is the email comparison tool.  You can easily select two emails and compare the open-rate, click-through-rate (CTR), unsubscribe rate, bounce rate, and more.
  • List Management – Like any good list management tool, GetResponse allows you to sort contacts by subscription date, by date when a contact is highly engaged, and any other contact details.
  • Sales Funnel Automations – Create a sales funnel automation sequence of emails with e-commerce shop integration, automatically recommend products, and abandoned cart emails.
  • Landing Pages – Create landing pages using GetResponse that include popup forms and countdown timers.
  • Webinars – A full-on webinar software, including the ability to host unlimited webinars and 20 hours of storage available for recordings.
  • Forms – I don’t know about you, but I’ve never used the actual forms from the autoresponder software as my actual sign up form.  However, GetResponse does allow you to create popup forms, animated forms, and download forms.
  • Social Ads Creator – Create posts that serve as ads for your brand on social media with a visual editor.

There are tons of other features as well which you can view here.

GetResponse Pricing Plans

GetResponse Pricing

GetResponse has the following pricing plans to choose from with 1,000 contacts:

  • GetResponse Basic  – Costs $15 per month
    • email marketing
    • autoresponders
    • unlimited landing pages
    • unlimited automation templates
    • 1 sales funnel
    • unlimited lead funnels
    • Facebook ads
    • sell e-products
  • GetResponse Basic  – Costs $49 per month
    • email marketing
    • autoresponders
    • unlimited landing pages
    • unlimited automation templates
    • 5 sales funnels
    • unlimited lead funnels
    • Facebook ads
    • sell e-products
    • automation builder (5 workflows)
    • webinars (max 100 attendees)
    • contact scoring and tagging
    • work together (3 users)
    • webinar funnels (5 funnels)
  • GetResponse Basic  – Costs $99 per month
    • email marketing
    • autoresponders
    • unlimited landing pages
    • unlimited automation templates
    • unlimited sales funnels
    • unlimited lead funnels
    • Facebook ads
    • sell e-products
    • automation builder (unlimited workflows)
    • paid webinars
    • webinars (max 300 attendees)
    • contact scoring and tagging
    • work together (5 users)
    • webinar funnels (unlimited funnels)
    • on-demand webinars
  • GetResponse Basic  – Custom Pricing
    • email marketing
    • autoresponders
    • unlimited landing pages
    • unlimited automation templates
    • unlimited sales funnels
    • unlimited lead funnels
    • Facebook ads
    • sell e-products
    • automation builder (unlimited workflows)
    • paid webinars
    • webinars (max 500 attendees)
    • contact scoring and tagging
    • work together (5 users)
    • webinar funnels (unlimited funnels)
    • on-demand webinars
    • transactional emails
    • dedicated support
    • dedicated IP address
    • deliverability consulting
    • single sign-on (SSO)
    • email campaign consulting

GetResponse Frequently Asked Questions

  • Does GetResponse have a free trial?  Yes, GetResponse has a 14-day free trial to be able to test drive the email marketing software.
  • What happens if I go beyond the contact limit?  With GetResponse, you’ll be charged a list extension fee and no contacts will be lost.
  • What is the refund policy?  There are no refunds for your purchases, but when you cancel your account all future payments won’t be charged.

3. AWeber

AWeber HomeAfter using and testing AWeber, I would describe it as simple yet effective.

AWeber has a very simple layout for creating emails.  The problem I found with it was that the automation capabilities were greatly lacking in comparison to ActiveCampaign and GetResponse.  There were no if-else conditions and no visual automation creator with advanced widgets and list segmentation.

If you need something simple that gets the job done, then AWeber has relatively good email deliverability and is welcoming of affiliate marketers if you’re sending lots of emails with affiliate links inside.

Take a look at the full list of features below.

Features Of AWeber

  • Email Template Smart Designer – AWeber comes with a full-on visual email template designer.  If you’re looking for something that allows you to create fancy emails, then AWeber has you covered.
  • Auto-Newsletters – Automatically send out emails whenever you publish a new blog post.
  • Automations – Create email automations and workflows with custom contact tagging.
  • Reports – You can view statistics such as email open rate, click-through rate, sales, and unsubscribes.

AWeber Pricing Plans

AWeber Pricing

AWeber has the following pricing plans to choose from:

  • AWeber Free – $0 per month
    • 500 subscribers
    • 3,000 email sends per month
    • 1 list profiles
    • create and send newsletters
    • email automation
    • RSS to email
    • drag-and-drop email builder
    • 100s of email templates
    • HTML emails
    • AMP emails
    • Hosted broadcast archive
    • thousands of professional images
    • unlimited landing pages
    • beautiful landing page templates for a variety of goals
    • thousands of professional images
    • video landing pages
    • Google Analytics and Facebook pixel tracking
    • Custom URLs
    • sign up forms
    • WordPress plugin
    • Tagging subscribers
    • send to basic segments
    • simple subscriber and message analytics
    • e-commerce solution integration
    • unlimited users
    • free migration
    • 24/7 live phone, email, and chat support
  • AWeber Free – $16.15 per month
    • 500 subscribers
    • unlimited email sends per month
    • unlimited list profiles
    • create and send newsletters
    • email automation
    • RSS to email
    • drag-and-drop email builder
    • 100s of email templates
    • HTML emails
    • AMP emails
    • Hosted broadcast archive
    • thousands of professional images
    • unlimited landing pages
    • beautiful landing page templates for a variety of goals
    • thousands of professional images
    • video landing pages
    • Google Analytics and Facebook pixel tracking
    • Custom URLs
    • sign up forms
    • WordPress plugin
    • Tagging subscribers
    • send to basic segments
    • simple subscriber and message analytics
    • e-commerce solution integration
    • unlimited users
    • free migration
    • 24/7 live phone, email, and chat support
    • email split testing
    • behavioral automation
    • branded click-tracking links
    • remove AWeber branding
    • sign up form split testing
    • save and send to custom segments
    • advanced message analytics
    • advanced audience analytics
    • webpage tracking
    • sales tracking
    • cart abandonment tagging

AWeber Frequently Asked Questions

  • How many email sends do you get on the Free plan?  You’ll get up to 3,000 sends per month.
  • Can you do email split testing?  Split testing is only available with the Pro plan for AWeber

4. Moosend

Moosend HomeI found Moosend to be an interesting email marketing service.  The platform itself is mobile-friendly with the navigation inside your account on the left-hand side.

It comes with tons of email campaign templates to choose from to get started right away along with a visual email editor. 

Similar to ActiveCampaign and GetResponse, Moosend also has a drag-and-drop visual editor for email automations.  The different “widgets” for an automation workflow aren’t as extensive as ActiveCampaign but could work well if it has everything you need.  I’d recommend getting a free trial and seeing what you might use.

Related Post: Moosend Review: What Does It Do? [In-Depth Guide]

Take a look at the full list of features below.

Features Of Moosend

  • Email marketing campaigns – Send email campaigns to specific segments and contacts in your list with the click of a button.
  • Drag & Drop landing pages – You can actually create complete landing pages inside of Moosend.
  • Personalize emails – Custom fields can be used to personalize emails specifically for each contact on your list.
  • Email Campaigns – Email campaigns and newsletters can be edited in either a visual editor or even with the HTML code side-by-side.
  • Drag & Drop email automations – The email automation workflows include if-else statements, weather conditions, and more.  It can all be created visually.
  • Optin form creation – Create opt-in forms for your email list visually.
  • E-commerce AI – If you’re doing e-commerce, then Moosend allows you to automatically follow-up with your contacts if they haven’t purchased specific products.
  • Real-time Tracking – See in real-time tracking events and also whether contacts have visited certain pages on your website.
  • Integrations – There are tons of integrations available.
  • Real-time Reporting – Reports for how well your email campaigns are performing can be viewed in real-time.

Moosend Pricing Plans

Moosend Pricing

Moosend has the following pricing plans to choose from:

  • Free Plan – Costs $0 per month
    • All core features
    • Unlimited emails
    • Signup and subscription forms
    • Reporting and analytics
  • Pro Plan – Costs $8 per month paid yearly
    • All core features
    • Unlimited emails
    • Signup and subscription forms
    • Reporting and analytics
    • Landing pages
    • Transactional emails
    • Phone support
    • SMTP server
  • Enterprise Plan – Custom pricing
    • All core features
    • Unlimited emails
    • Signup and subscription forms
    • Reporting and analytics
    • Landing pages
    • Transactional emails
    • Phone support
    • SMTP server
    • Custom reporting
    • account manager
    • SSO and SAML
    • On-Boarding & Migration
    • Service-level agreement

5. ConvertKit

ConvertKit HomeConvertKit is another email marketing software that has a ton of options when it comes to creating automation workflows for your email campaigns.

ConvertKit actually has a free email marketing software plan that you can use as well with limited features and capabilities.  This is great if you’re getting started with your online business.

Inside of your automations, probably the most used feature will be tagging your contacts and sending follow-up emails that attempt to sell them a product.

Take a look at the full list of features below.

Features Of ConvertKit

  • Forms – Create forms to gain subscribers.
  • Landing Pages – Create entire landing pages using ConvertKit’s templates.
  • Email Designer – ConvertKit has an easy to use email designer.  Even if you’re just writing plain-text emails, it still makes it much easier.
  • Automations – You can create automations similar to GetResponse.
  • Reporting – Tracking for how emails are doing for open rates and click-through rates is available on your main dashboard.
  • Subscribers – Use tags and lists to organize and segment your contacts in a meaningful way.

ConvertKit Pricing PlansConvertKit Pricing

ConvertKit has the following pricing plans to choose from:

  • ConvertKit Free – Costs $0 per month
    • unlimited landing pages and forms
    • unlimited traffic
    • customizable domain
    • send email broadcasts
    • subscriber tagging
    • manage 1,000 subscribers
  • ConvertKit Free – Costs $0 per month
    • unlimited landing pages and forms
    • unlimited traffic
    • customizable domain
    • send email broadcasts
    • subscriber tagging
    • manage 1,000+ subscribers
    • automated funnels and email sequences
    • premium support integrations
    • free migration

ConvertKit Frequently Asked Questions

  • What is included in the free email marketing software plan for ConvertKit?  The Free plan includes unlimited landing pages and forms but is limited to broadcast sending up to 1,000 subscribers.
  • Does ConverKit have a free trial?  You can sign up for a 14-day free trial of ConvertKit.
  • What happens if I exceed the subscriber limit on my plan?  You’ll automatically be upgraded to the next plan to allow for additional subscribers.

6. Constant Contact

Constant Contact HomeConstant Contact is an email marketing software infused with an online store and website builder.

If you’re looking for more of an all-in-one solution, Constant Contact allows you to build entire websites and online stores to be able to connect with your customers and make sales.

Take a look at the full list of features below.

Features Of Constant Contact

  • Email Templates – Constant Contact comes with tons of different email templates that you can import into your account and use right away if you want to.  Or just create a new email from scratch.
  • Marketing Automation – Your emails can be setup in a workflow to be automatically sent out to your contacts with various segmentation.
  • E-commerce Integrations – Constant Contact is set up to work with e-commerce stores and integrate seamlessly for selling products.
  • List Segmentation – Create email campaigns to send to different segments of your subscribers.
  • Website Builder – You answer a few questions and the A.I. website builder creates your whole site for you.  You can add in new pages afterward and also choose from over 500,000 free images to use on your website.
  • Online Store – There are several e-commerce store layouts to choose from and you can then change things to work with your own products.
  • Logo Maker – Customize and design a logo for your business.

Constant Contact Pricing Plans

Constant Contact Pricing

Constant Contact has the following pricing plans to choose from:

  • Email Plan – Costs $20 per month (based upon number of contacts)
    • email marketing (unlimited sends)
    • customizable templates
    • branded or industry templates
    • tracking and reporting
    • automated email resend to non-openers
    • subject line A/B testing
    • e-commerce marketing
    • logo maker
    • list building tools
    • contact list import
    • contact management
    • landing pages
    • image library
    • Facebook and Instagram ads and insights
    • Google Ads
    • social posting
    • apps and integrations
    • sign-up forms
    • marketing calendar
    • list segmentation
    • users 
    • event management and marketing
    • sell unlimited products
    • 1.5% transaction fee
    • digital products and downloads
    • accept online payments
    • transactional emails
    • order, inventory, and tax management
    • coupons and discounting
    • integrated shipping management
    • mobile-responsive website
    • free hosting
    • unlimited storage
    • SSL certificate
    • website analytics
    • blog
    • connect a custom domain
    • save history
    • learning resources
    • chat and phone support
  • Email Plus Plan – Costs $45 per month (based upon number of contacts)
    • email marketing (unlimited sends)
    • customizable templates
    • branded or industry templates
    • tracking and reporting
    • automated email resend to non-openers
    • subject line A/B testing
    • e-commerce marketing
    • logo maker
    • list building tools
    • contact list import
    • contact management
    • landing pages
    • image library
    • Facebook and Instagram ads and insights
    • Google Ads
    • social posting
    • apps and integrations
    • sign-up forms
    • marketing calendar
    • list segmentation
    • users 
    • event management and marketing
    • sell unlimited products
    • 1.5% transaction fee
    • digital products and downloads
    • accept online payments
    • transactional emails
    • order, inventory, and tax management
    • coupons and discounting
    • integrated shipping management
    • mobile-responsive website
    • free hosting
    • unlimited storage
    • SSL certificate
    • website analytics
    • blog
    • connect a custom domain
    • save history
    • learning resources
    • chat and phone support
    • RSVP
    • Surveys
    • Polls
    • Coupons
    • Online Donations
    • Dynamic Content

7. Mailchimp

Mailchimp HomeMailchimp is a great email marketing software and services for small businesses.

Mailchimp includes excellent support, built-in security, and over 300 app integrations available to expand the marketing features available.

Take a look at the full list of features below.

Features Of Mailchimp

  • Audience Analytics Dashboard – The dashboard allows you to see how your landing pages are performing in terms of subscriber growth and also how your contacts are doing.  You can also start an email campaign right from the dashboard based upon certain statistics you may find useful.
  • Tags – Use tags to automatically mark and segment the contacts on your list.  This allows you to send more personalized emails.
  • Signup Forms – Create signup forms to use on your landing pages and elsewhere on the internet.
  • Landing Pages – Create your own landing pages to draw in more subscribers.
  • Social Posts – Create social posts that promote your brand on various social media platforms.

Mailchimp Pricing PlansMailchimp Pricing

Mailchimp has the following pricing plans to choose from:

  • Mailchimp Free – Costs $0 per month
    • 7 marketing channels
    • 1-click automations
    • basic templates
    • Marketing CRM
    • surveys
    • websites
    • custom domains
  • Mailchimp Essentials – Costs $9.99 per month
    • 7 marketing channels
    • 1-click automations
    • all email templates
    • Marketing CRM
    • surveys
    • websites
    • custom domains
    • A/B testing
    • custom branding
    • 24/7 support
  • Mailchimp Standard – Costs $14.99 per month
    • 7 marketing channels
    • 1-click automations
    • all email templates
    • Marketing CRM
    • surveys
    • websites
    • custom domains
    • A/B testing
    • custom branding
    • 24/7 support
    • advanced audience insights
    • retargeting ads
    • custom templates
    • behavioral targeting automation series
  • Mailchimp Premium – Costs $299 per month
    • 7 marketing channels
    • 1-click automations
    • all email templates
    • Marketing CRM
    • surveys
    • websites
    • custom domains
    • A/B testing
    • custom branding
    • 24/7 support
    • advanced audience insights
    • retargeting ads
    • custom templates
    • behavioral targeting automation series
    • advanced segmentation
    • multivariate testing
    • unlimited seats and role-based access
    • phone support

8. Drip

Drip HomeDrip is specifically built for e-commerce.

If you’re running an e-commerce store, then Drip could be the email marketing software to take a closer look at.

Take a look at the full list of features below.

Features Of Drip

  • Store Data Insights – Drip automatically takes data from your connected e-commerce store and provides recommendations of automation workflows to use.
  • Automation – The automation you create is all connected to your store and can be used to create split-tests, waits, and more to send targeted emails.
  • Segmentation – Dynamically segment your contacts into different lists based upon the actions that they take.
  • Personalized Experiences – With your store connected, you can give a personal experience for your email subscribers based upon how they interact with your site.

Drip Pricing PlansDrip Pricing

Drip has the following pricing plans to choose from:

  • Drip – Starts at $19 per month for 500 contacts
    • deep customer insights
    • Powerful segmentation
    • Multichannel automations
    • Detailed email analytics
    • Uncomplicated opt-in forms
    • learning hub
    • Behavior and event tracking
    • revenue attribution
    • Flexible API
    • Unlimited users
    • third-party integrations
    • email support

9. Sendinblue

Sendinblue HomeSendinblue is arguably one of the lesser-known email marketing software platforms.

What’s unique about Sendinblue is that it includes email marketing, SMS marketing, and chat all-in-one.  This is great if you’ve got a website of your own and even more so if you’re selling your own SAAS product.

Take a look at the full list of features below.

Features Of Sendinblue

  • Email Marketing – Send emails using advanced automation workflows and campaigns to follow-up with subscribers.
  • SMS marketing – Send out direct text messages to your subscribers.
  • Chat marketing – You can use Sendinblue to set up a chat feature on your site for visitors that are browsing and have a question.
  • CRM – All of the details on your customers are kept in one place.
  • Marketing automation – Automatically send out pre-written emails to specific segments of your email list.
  • Transactional email – You can uniquely design and track transactional emails that are meant to sell.
  • Segmentation – Segment your audience to increase engagement and sales.
  • Landing pages – You can create landing pages specific to your automation sequences.
  • Signup forms – Create unique signup forms.
  • Facebook ads – You can actually launch Facebook ads directly from your account.
  • Retargeting – Retarget subscribers by showing ads to your website visitors as they browse other sites.

Sendinblue Pricing PlansSendinblue Pricing

Sendinblue has the following pricing plans to choose from:

  • Sendinblue Free – Costs $0 per month
    • 300 emails per day
    • unlimited contacts
  • Sendinblue Lite – Costs $25 per month
    • 40,000 emails per month
    • unlimited contacts
    • no daily sending limit
  • Sendinblue Essential – Costs $39 per month
    • 60,000 emails per month
    • unlimited contacts
    • no daily sending limit
    • remove Sendinblue logo from emails
    • A/B split testing
    • advanced statistics
  • Sendinblue Premium- Costs $66 per month
    • 120,000 emails per month
    • unlimited contacts
    • no daily sending limit
    • remove Sendinblue logo from emails
    • A/B split testing
    • advanced statistics
    • Facebook ads
    • landing pages
    • marketing automation
    • chat
    • multi-user access
  • Sendinblue Enterprise – Need to get a quote
    • 120,000 emails per month
    • unlimited contacts
    • no daily sending limit
    • remove Sendinblue logo from emails
    • A/B split testing
    • advanced statistics
    • Facebook ads
    • landing pages
    • marketing automation
    • chat
    • multi-user access
    • 10+ seats
    • managed setup and priority support
    • dedicated account manager
    • dedicated infrastructure
    • priority sending
    • SSO (SAML)

10. Omnisend

Omnisend HomeOmnisend is all about an omnichannel approach (hence, the name 🙂).

Omnichannel email marketing

From the image above (found on Omnisend’s website), you’ll notice that Omnisend is an email marketing software that attempts to stand in the middle of all the different marketing channels.

You can essentially integrate:

  • purchase behavior
  • browsing behavior
  • campaign behavior
  • automated emails
  • social media
  • search engines
  • SMS
  • push notifications 

Omnisend found that marketers who used three or more channels in their automation workflows had campaigns that earned 250% more engagement and purchases than single-channel campaigns.

Take a look at the full list of features below.

Features Of Omnisend

  • Forms – Create forms with custom fields to send information that communicates across channels.
  • Subscribers to shoppers – You can set up an automation to detect when a subscription occurs, send a follow-up email, and then send out an SMS.
  • Segmentation – Segment your subscribers based upon purchase behavior and more.
  • Reports – Track how your sales are doing across all your marketing channels.  You can also view the metrics on different email campaigns you’ve sent out.

Omnisend Pricing PlansOmnisend Pricing

Omnisend has the following pricing plans to choose from:

  • Omnisend Free – Costs $0 per month
    • 15,000 emails per month
    • email campaigns
    • signup forms, boxes, and pop-ups
    • reports
  • Omnisend Standard – Costs $16 per month
    • 15,000 emails per month
    • email campaigns
    • signup forms, boxes, and pop-ups
    • reports
    • SMS
    • email automation
    • audience segmentation
    • 24/7 email and chat support
  • Omnisend Pro – Costs $99 per month
    • 15,000 emails per month
    • email campaigns
    • signup forms, boxes, and pop-ups
    • reports
    • SMS
    • email automation
    • audience segmentation
    • 24/7 email and chat support
    • push notifications
    • Facebook custom audiences
    • Google customer match
    • priority support
    • advanced reporting
  • Omnisend Enterprise – Custom pricing
    • unlimited emails per month
    • email campaigns
    • signup forms, boxes, and pop-ups
    • reports
    • SMS
    • email automation
    • audience segmentation
    • 24/7 email and chat support
    • push notifications
    • Facebook custom audiences
    • Google customer match
    • priority support
    • advanced reporting
    • Facebook messenger
    • email account migration
    • dedicated account manager
    • deliverability support
    • custom IP address

11. SendPulse

SendPulse HomeSendPulse is an email marketing software that combines 5 different marketing channels into one.

The marketing channels you can use with SendPulse are:

  • email campaigns
  • web push
  • SMS
  • transactional emails
  • messenger chatbot

Take a look at the full list of features below.

Features Of SendPulse

  • Email Campaigns – Create personalized email campaigns for your subscribers.
  • Push Notifications – Send out push notifications directly using SendPulse.  If you’ve got a website, then this is a great way to follow-up with your visitors whenever you publish new content.
  • SMS Messaging – Send out a text message if you’ve got something urgent such as a limited time sale.
  • Messengers – Use a messenger chat bot to interact with visitors on your website.
  • Drag and Drop Editor – The email editor is a completely visual drag and drop editor.
  • Email Templates – Choose from over 130 email templates.

SendPulse Pricing PlansSendPulse Pricing

SendPulse has the following pricing plans to choose from:

  • SendPulse Monthly – Costs $8 per year
    • Up to 500 subscribers
    • unlimited emails
    • professional features
  • SendPulse Pay As You Go – Costs $32 for 10,000 messages
    • $0.0032 per email
    • Allowed to use up to 12 months after purchase
  • SendPulse VIP – Contact Sales
    • Over 1 million subscribers
    • personal manager
    • custom pricing
    • custom made email template

12. Mailerlite

MailerLite HomeMailerLite is an email marketing software that allows you to try everything with a free account and send up to 12,000 emails per month.

With MailerLite, you can build entire landing pages using the provided templates and customize them to your liking.  There’s also 24/7 support available which is great since things can go wrong pretty quickly with email marketing. 

Now, let’s take a look at the full list of features.

Features Of MailerLite

  • Drag and drop editor – Use the drag and drop editor to create and modify your email campaigns.
  • Newsletter templates – There are lots of templates to choose from ready-to-go for email campaigns.
  • Website builder – MailerLite also has a website builder you can use to build out your own website.
  • Landing pages – Create and customize landing pages to optimize for conversions.  There are also many templates to choose from.
  • Segmentation – Easily segment your contacts with tags.
  • A/B Split Testing – Split test your emails to see which one is performing best.

MailerLite Pricing PlansMailerLite Pricing

MailerLite has the following pricing plans to choose from:

  • MailerLite Free – Costs $0 per month
    • 1,000 subscribers
    • Up to 12,000 emails per month
    • 24/7 support email
    • drag and drop editor
    • landing pages
    • A/B testing
  • MailerLite Premium – Various prices
    • Unlimited emails per month
    • 24/7 live chat support
    • drag and drop editor
    • landing pages
    • A/B testing
    • remove MailerLite logo
    • newsletter templates
    • click maps

Email Marketing Software Frequently Asked Questions

Email marketing software is a way to follow-up through email campaigns with potential customers.  Email marketing allows you to build trust and make more sales to ultimately increase your conversion rate.

The best email marketing software can be found in this post.  It has the most extensive email marketing automation capabilities at a very affordable price range.  Top digital marketers and companies use it around the world.

You can make an email marketing software by putting together hosting and a server.  You’ll likely end up spending a comparable price in comparison to spending a monthly price.  Not to mention, it takes a lot of problem-solving to finally figure everything out.

Email marketing is the process of marketing to potential customers by following up with subscribers through email.  Email automation however is the actual automated sequence of emails sent out to your contacts upon subscribing.

The cost of email marketing software varies greatly depending upon what service and platform you choose to send out emails.  Typically, the cost of email marketing software is around $15 for 500 subscribers.

Conclusion – Which One’s The Best Email Marketing Software For Small Business?

I found the best email marketing software to be ActiveCampaign.  It’s an email marketing service with excellent automation capabilities at an affordable price.

Depending upon if you’re running e-commerce or have a website may help you decide which email marketing platform to choose over another. 

Hopefully, this post helped to reinforce your decision and you found the email marketing software that you’ll be using to run your online business.

Now, it’s your turn: Which email marketing software will you be using for your business? 

Affiliate Disclaimer

I hope you enjoyed this post. This post may contain affiliate links, meaning I get a commission if you decide to purchase through my links at no additional cost to you.

David Sandy Ebook Trilogy Books

Get All 3 Of My Ebooks... For Free!

>
0 Shares
Share
Tweet
Pin