I remember starting out building an online business and I had a few questions (ok, A LOT). The difference between digital marketing vs affiliate marketing was one of those questions.
We’re going to take a look at the definitions of what each one means and in the process see what the difference is between them and how they relate to each other.
Let’s dive right in!
Digital Marketing vs Affiliate Marketing
Main difference between digital marketing vs affiliate marketing: Digital marketing is all about creating your own digital or physical products. On the other hand, affiliate marketing is a sub-category of digital marketing that focuses on promoting another company’s products.
What is digital marketing?
Digital marketing is marketing products online and using any form of digital technologies to ultimately drive traffic to your offers, make sales, and spread your message.
It encompasses a wide variety of marketing channels and platforms. One way to think about it is that digital marketing includes selling both your own products at your own set price in addition to other company’s products for a commission at a percentage of the sale price.
What is affiliate marketing?
Affiliate marketing on the other hand is all about selling other company’s products for a certain commission percentage. Consequently, it comes under the umbrella of digital marketing.
In addition, affiliate marketing is a model that I recommend all business owners incorporate. This is especially true when you’re just starting out and trying to make your first dollar online.
Let’s be real, making money online is NO EASY TASK. It’s difficult, time-consuming, and requires sheer dedication. Those principles hold true for any business.
If there’s one thing I could pinpoint for you to do if you’re just starting out, it would be to stay laser-focused on promoting one affiliate product until you’ve got a sizeable income (whatever number you see fit).
Far too often, we chase product after product thinking that eventually we’ll find the rights one. The truth is that you just need to FOCUS and take massive action. You’ll soon be on the other side before you know.
Now, let’s take a look at what I consider the top 2 platforms to be promoting on right now.
The Top 2 Digital Platforms To Promote Products On
If there’s one thing I’ve learned after being in the digital marketing space for awhile now, it would be that super targeted traffic is FAR better than mounds of cold traffic.
Why? Because with super targeted traffic you have the opportunity to connect and engage an audience that is on the cusp of buying and purchasing either your own product or through your affiliate link. Now that’s powerful.
How do you get super targeted traffic?
The single best method I’ve found to date to get super targeted traffic is to focus your marketing efforts on search based content promotion channels. In other words, Google and YouTube. Sure there are other search based platforms, but these two are my favorites… like I said I may be a little biased.
How To Start A Blog
Blogging is seriously where things get taken to the next level. When we talk about get targeted traffic from Google, we’re talking about SEO or Search Engine Optimization.
Search Engine Optimization is all about optimizing the articles or posts on your blog to for Google’s search engine (hence, the name).
Here are a few of my favorite resources for learning SEO:
- Income School YouTube Channel
- Neil Patel’s Blog
- Ahrefs Website Authority Checker
Additionally, I’ve created an entire guide on how to start a blog from scratch using the exact tools I’ve used to build my own blog. Feel free to check it out.
How To Start A YouTube Channel
YouTube is quite possibly one of the best marketing platforms out there to grow your brand presence online.
You have the opportunity to make a unique and genuine connection through video with your audience.
YouTube is one of the fastest ways to convert cold traffic to warm. Not only that, but when you optimize your video for SEO then you’ve got super targeted traffic coming to you.
What’s the best part about search engine traffic?
The lifetime of a single piece of content is YEARS. This is why it’s so powerful because you get targeted traffic that’s on the verge of buying from you and you’ll only have to put in the work once. This produces something quite magical: A Scalable Business.
If there’s one YouTube channel I could recommend, it would be Miles Beckler’s YouTube Channel. He puts out content regularly and is someone who’s great to subscribe to and model for success with your own channel.
Digital Marketing Resources
I’ve taken the time to create an entire list of digital marketing resources on my own blog that I personally use and recommend to any online business owner and entrepreneur.
Finding a good list that’s not overwhelming can sometimes be hard to come by. I’ve tried to compile my top recommendations together to make it easily readable.
The Ultimate List Of Recurring Affiliate Programs
Another thing that you can check out is my list of over 130+ monthly recurring affiliate programs. In terms of affiliate programs, monthly recurring revenue is pretty sweet.
What’s the ONE thing that can make or break your product’s success?
As a marketer, the one thing that can make or break a product’s success is BONUSES. By giving out bonuses, you’re providing additional value to the customer.
Those who were on the fence initially are now more inherently likely to buy whatever product you’re promoting or recommending.
By modeling others, you’re taking a proven model for success and using that recipe to create your own products and services with your own unique flavors and spices.
It’s never a good idea to try and ignore other leaders and top earners in your niche. On the contrary, you should be devouring their content and marketing genius and implementing what you’ve learned to help your business thrive online.
Digital Marketing vs Affiliate Marketing Final Thoughts
All in all, the difference between digital marketing and affiliate marketing might not be very recognizable on the surface but hopefully this post painted a clear picture for you.
No matter where you’re at in your entrepreneurial journey, I wish you the best of success as you strive to grow your business and spread your message like wildfire to people that need to hear it. Leave a comment below and let me know your thoughts!