If you’re trying to start a career in digital marketing, then you’re in the right place. Many potential online entrepreneurs have considered digital marketing, but the varying levels of difficulty can be a bit intimidating. The good news is that it’s not nearly as difficult as it seems when you first start researching the career.
Digital marketing is hard to start developing a reliable client base, but it gets easier once you generate repeat customers. You have to put in the groundwork to reap the benefits, which include choosing the right field, building clout in the industry, and constantly learning.
Throughout this article, you’ll also learn the following info about how difficult digital marketing can be, including:
- Multiple reasons that many beginners find it challenging
- How you can work around the startup problems
- The easiest parts of digital marketing for people of all experience levels
Ready? Let’s get started. 😃
Is Digital Marketing Hard Or Easy: 5 Things That Make Digital Marketing Easy
Digital marketing isn’t always difficult. In fact, there are quite a few parts of the job that are a cakewalk. If you’re looking for a smooth, simple career, then digital marketing isn’t for you.
However, if you’re willing to push forward and start your own career to work wherever you want, then you can definitely be a digital marketer.
Here are five easy parts of digital marketing:
- You don’t need to know how to code or use special software to become a digital marketer. If you learn about market trends, patterns, products, services, and other relevant material, you’ll do just fine. Coding skills can definitely prove useful as a jack-of-all-trades digital marketer.
- If you start on Freelancer (or a similar freelance platform), you can build your clients by finding job listings. Rather than searching all corners of the internet to find a job, you can go to these websites and find countless postings to kickstart your career. Build reviews and repeat clients all in one place.
- Unlike the vast majority of day jobs, digital marketers can work solely from their laptops. You don’t have to get dressed for work, head out to the office, or deal with the dreaded commute. Wake up, get your coffee, and open up your laptop to start working right away. Note that there are still digital marketing opportunities for office workers, though.
- You can keep all of your clients and customers satisfied via email. All communication can be done through a short letter rather than making phone calls or talking to people face-to-face. It’s much less stressful, and you don’t have to sit around waiting for someone to call back.
- There’s little to no upfront investment required to start digital marketing. While degrees, certificates, and experience in the field all help propel your opportunities, you don’t need to spend a cent to become a digital marketer. That being said, investing in yourself to advertise your services can pay dividends.
As you can see, becoming a digital marketer isn’t all that difficult. You can get started at home for very little money at all. If you already have a good laptop and an internet connection, there’s no reason why you can’t get started right away.
If you want to know about the challenging aspects of the job, proceed to the next section.
What’s Difficult About Digital Marketing?
Although there are definitely a handful of easy parts of digital marketing, it’s not always going to go smoothly. Any job that allows you to work from wherever you want, make a decent income, and be your own boss will present several challenges.
Below, you’ll find a list of difficulties that you might encounter as a digital marketer:
- You have to build your own client base. Most day jobs already have customers for you to deal with. However, without a steady network of clients, you won’t make any money as a digital marketer. Building your own system can prove incredibly beneficial for the financial side of the business.
- A few bad reviews at the beginning of your career can ruin everything. You’ll have to restart fairly quickly if people don’t like the work you’re putting out. There are thousands of digital marketers, so nobody wants to take a chance on someone with bad reviews.
- Although you don’t have to spend any money, those who choose to advertise themselves on social media will always have the upper hand. If you want to beat the competition and make it easier for yourself, spending a little bit of money can go a long way.
- Digital marketing requires you to do constant research. Knowing what’s current and trending is the sole importance of the industry. If you’re outdated or not in-touch with the most recent market trends, you’ll get outshined by other digital marketers. Spend several hours per week keeping up with the curve.
- Finally, digital marketing is a long grind. You can’t expect to make a full-time income right away. It often takes several months, sometimes years to develop a decent, reliable source of income from your clients. You should look at it as a long-term commitment rather than an instant money-grab.
Is It Easy Or Hard To Learn Digital Marketing Skills?
Digital marketing isn’t for everyone. It’s far from the easiest online money-making method, and it’s definitely not easy from start to finish. However, it’s more than worth the effort for many entrepreneurs.
The fact that you can work from home, start your own business, and work whenever you want is often the main reason that people want to be a digital marketer.
Let’s run through some questions to help you figure out if you have what it takes to start digital marketing.
1. Do you have a lot of free time to work on your business?
You’ll need at least 10 hours per week to work on your digital marketing.
There’s a high demand to be current on upcoming trends, but you’ll also need to be able to build your network of clients.
Also, remember that you’ll need to be awake and active when your clients are. Try to deal with people who are online during your timezone.
2. Do any of the fields sound interesting to you?
People often think of digital marketing as an online job that’s related to typing.
Those who aren’t knowledgeable of the industry might want to pursue digital marketing for the sole purpose of working online wherever they want to be.
Make sure you know the different fields that you might try out, according to Forbes.
3. Are you able to get a laptop and a reliable internet connection?
Without a computer and internet, you won’t be able to start digital marketing. Technically speaking, they’re the only two absolute necessities of the job.
Knowledge comes with experience.
Get some momentum on different freelance platforms, build your network, and always stay near a place with a reliable internet connection.
That’s how you can become a digital marketer and world from anywhere in the world (as long as there’s wifi).
Conclusion: Is Digital Marketing Hard Or Easy?
Digital marketing can be easy and hard at the same time. Much like all other career industries, there are peaks and valleys that you’ll inevitably have to deal with.
For many experienced digital marketers, the challenging situations are more than worth the unreliable benefits of the job.
Here’s a quick recap of this post to take with you:
- Digital marketing requires you to stay updated on current trends.
- Building your network from freelance platforms is a good way to start.
- The more time you have to dedicate to digital marketing, the easier it’ll be.
- Make sure you choose which field you’re interested in before you start.
You can take a look at my recommended affiliate marketing e-book here to help get started building your business with affiliate marketing.
If you’re interested in more posts on affiliate marketing, then you can keep reading by checking out some of the suggested posts below.
I hope you enjoyed this post. This post may contain affiliate links, meaning I get a commission if you decide to purchase through my links at no additional cost to you.