ActiveCampaign vs AWeber: Which One’s Better?

Are you wondering about the difference between ActiveCampaign vs AWeber?

Both ActiveCampaign and AWeber are email autoresponders, but ActiveCampaign has so much more automation capabilities than AWeber.  With ActiveCampaign, conditional emails and triggers can be used to send emails to the right subscribers that are more likely to open the emails.

However, there’s one drawback if you’re an affiliate marketer and you’re looking to use ActiveCampaign…

I’ll fill you in on why you may want to go with AWeber instead or why ActiveCampaign could still be the autoresponder to build your email list on.

Ready to learn more about each email autoresponder and make a choice?

Let’s dive right in. 

ActiveCampaign vs AWeber - What's the difference
ActiveCampaign logo

OVERALL RATING

4.8/5.0
4.8/5
AWeber-logo

OVERALL RATING

4.5/5.0
4.5/5

ActiveCampaign vs AWeber: Comparison Overview

I’ve personally used both ActiveCampaign and AWeber for my own business, so I thought I’d give a comparison between the two based upon my experience and share some of my thoughts.

I originally got started with AWeber and didn’t have any problems with it in the beginning.

I was simply creating my email lists, getting subscribers to optin regularly from my landing pages, and sending out email sequences through the automations with relatively good deliverability.

This worked fine until I reached a point in my business where I wanted to have more advanced features and have more freedom with the automation sequences.

One of the main reasons why ActiveCampaign appealed to me so much was their free migration service and superb email automation capabilities.

First, the free migration service they provide allows you to simply sit back and let their support import your current email lists and rebuild your automations and lists.

Secondly, having a blog I wanted to be able to track visitors on my site specifically if they were subscribed to my email list.  Additionally, I wanted to have the freedom to create if-else statements, automatically unsubscribe contacts, apply lead scoring, and tons more that seemed truly appealing.

So, I decided to give it a test run with ActiveCampaign and haven’t looked back since.

Now, one big thing to point out with ActiveCampaign is that they don’t particularly like direct affiliate links in emails.  As an affiliate marketer myself, I still decided to make my way around this issue by sending people back to my blog posts to then sell or more often to a really simple bridge page with a direct affiliate link.

By adding in a bridge page, you’re more likely to gain the trust of your email subscribers anyway was my thinking.  You can still put direct affiliate links in some of your emails though if it’s not the main purpose of that particular email.

With AWeber on the other hand, you can send out direct affiliate links in your emails more freely.  Consequently, if you’re looking into primarily promote affiliate offers from sites like WarriorPlus, JVZoo, and ClickBank then AWeber would definitely be the autoresponder to go with.

Both AWeber and ActiveCampaign have free trials to test them out: ActiveCampaign free trial, AWeber free trial.

Now that you’ve got a clear overview of ActiveCampaign and AWeber, let’s take a look at the pros and cons of each email autoresponder.

ActiveCampaign Pros & Cons

Here’s a quick look at the pros and cons of ActiveCampaign.

Pros:

  • Next-Level Automation Capabilities
  • Highest Deliverability Rates Of Any Email Autoresponder
  • Customizable Contact Tagging
  • 24/7 Customer Support
  • 14-Day Free Trial
  • Detailed Contact Profiles For Each Contact
  • Free Expert Migration Service If Switching Autoresponders

Cons:

  • Difficult To Learn Out Of The Gate (can be overwhelming)
  • Don’t like direct affiliate links in emails

AWeber Pros & Cons

Here’s a quick look at the pros and cons of AWeber.

Pros:

  • Affiliate friendly
  • 30 day free trial 
  • 24/7 customer support
  • Reasonably priced (cheaper in comparison)
  • Third party app integration

Cons:

  • Automation capabilities are limited
  • Contact reporting is minimal

ActiveCampaign vs AWeber: Who is each one for?

As I mentioned previously, if you’re going to be doing affiliate marketing then you want to look closely at which email autoresponder to choose when it comes to deciding between ActiveCampaign vs AWeber.

I personally use a simple bridge/landing page template that I use for all of my affiliate links whenever I want to promote an affiliate offer using ActiveCampaign to my email list.

It’s either that or I send an email directing traffic to some of my content, such as a new blog post.

You’ll get way more flexibility and options when it comes to automating the email sequences that you create and send out to your subscribers.

With AWeber on the other hand, you’ll have very minimal automation capabilities but it is slightly cheaper and is much more lenient with direct affiliate links to offers. 

ActiveCampaign Features

  1. Contacts page – You can see all of your contacts in one place along with name, email, phone, tags, and date subscribed.  
  2. Pre-made email templates – Use pre-made professional templates for your emails.
  3. App integrations – Integrate with hundreds of different third party apps to use with ActiveCampaign.
  4. Automatically integrate Google Analytics – See how contacts are interacting on your site after clicking through.
  5. Custom fields – Use custom fields to assign your own parameters to each contact.
  6. Conditional content emails – Every email that you send can be unique and dependent upon the actions that a subscriber has taken.
  7. High deliverability rate – ActiveCampaign has some of the highest email deliverability rates of any email autoresponder.
  8. Free expert migration service – Get free expert migration service when you switch.
  9. Goal tracking – You can create goals to move subscribers around in your email automation sequences.
  10. Lead scoring – Score leads based upon certain actions.
  11. Site messaging – Add a chat messaging feature directly to your site that’s automatically integrated with your email autoresponder.
  12. SMS messaging – Send out text messages to your contact phone numbers.
  13. Machine learning – Get predictive sending to send emails that match when an individual contact is most likely to open an email.

AWeber Features

  1. Create your own email templates – You can easily create your own email templates to use when writing your latest email campaign.
  2. Mobile responsive email design – Every email you send is mobile responsive.
  3. Landing page builder – AWeber has a simple landing page builder included.  This allows you to have everything you need to create the pages, forms, and collect emails all with just using AWeber.
  4. Email and chat support – 24/7 support is available.
  5. Third party app integrations – You can integrate a number of third party apps with AWeber to use for your business.
  6. Automatic Blog Post to email – One thing that’s nice is that you can automatically send at pre-formatted emails whenever you create and publish a new blog post.  This is especially handing if you’re consistently creating new content on your blog.
  7. Contact tagging – Tag contacts in your email list to segment subscribers easily.
  8. Contact Reports – Reporting is available to see CTR and open rate of your emails.  You can also see which of your subscribers are performing well.
  9. AWeber Atom – A mobile app for AWeber that allows you to create signup forms directly on your phone.
  10. AWeber Stats – A mobile app that lets you see all of your stats and also receive notifications whenever a new contact subscribes to your email list.

ActiveCampaign Pricing

ActiveCampaign PricingActiveCampaign has the following three pricing plans to choose from for 500 contacts:

  • ActiveCampaign Lite – Costs $15 per month
    • Unlimited Sending
    • Email marketing
    • Send newsletters
    • Subscription forms
    • Marketing automation
    • Chat and email support
    • Up to 3 users
  • ActiveCampaign Plus – Costs $70 per month
    • Unlimited Sending
    • Email marketing
    • Send newsletters
    • Subscription forms
    • Marketing automation
    • Chat and email support
    • Up to 25 users
    • Facebook custom audiences
    • Lead and contact scoring
    • Integrations
    • SMS marketing
    • Dynamic content
    • Custom user permissions
  • ActiveCampaign Professional – Costs $159 per month
    • Unlimited Sending
    • Predictive sending
    • Predictive content
    • Customer attribution and path to purchase
    • Win probability
    • Conversion attribution reporting
    • Split automations
    • Site messaging
    • In-depth onboarding consultation
    • Automation strategy consultation
    • 3 one-on-one training sessions per month
    • Email marketing
    • Send newsletters
    • Subscription forms
    • Marketing automation
    • Chat and email support
    • Up to 50 users
    • Facebook custom audiences
    • Lead and contact scoring
    • Integrations
    • SMS marketing
    • Dynamic content
    • Custom user permissions
  • ActiveCampaign Enterprise – Costs $279 per month
    • Unlimited Sending
    • Predictive sending
    • Predictive content
    • Customer attribution and path to purchase
    • Win probability
    • Conversion attribution reporting
    • Split automations
    • Site messaging
    • In-depth onboarding consultation
    • Automation strategy consultation
    • 3 one-on-one training sessions per month
    • Email marketing
    • Send newsletters
    • Subscription forms
    • Marketing automation
    • Chat and email support
    • Unlimited users
    • Facebook custom audiences
    • Lead and contact scoring
    • Integrations
    • SMS marketing
    • Dynamic content
    • Custom user permissions
    • Custom reporting
    • Custom mailserver domain
    • Custom domain
    • Dedicated account representative
    • Free design services
    • Free social data
    • Phone Support
    • Uptime SLA

AWeber Pricing

AWeber has the following pricing plans to choose from:

  • 0-500 Subscribers – Costs $19 per month
    • Up to 500 subscribers
    • Unlimited sending privileges
    • Drag & drop email and landing page designer
    • Large template library
    • Industry-leading deliverability
    • Campaign automations
    • Free migration services from other providers
    • AI-powered Smart Designer
    • 750+ Native integrations to other business systems
    • Pre-built reports & analytics
    • Unlimited use of the mobile app library
    • Access to AWeber Certified Experts (ACEs)
    • US-based customer support 24/7 for everyone
  • 501-2,500 Subscribers – Costs $29 per month
    • Up to 2,500 subscribers
    • Unlimited sending privileges
    • Drag & drop email and landing page designer
    • Large template library
    • Industry-leading deliverability
    • Campaign automations
    • Free migration services from other providers
    • AI-powered Smart Designer
    • 750+ Native integrations to other business systems
    • Pre-built reports & analytics
    • Unlimited use of the mobile app library
    • Access to AWeber Certified Experts (ACEs)
    • US-based customer support 24/7 for everyone
  • 2,501-5,000 Subscribers – Costs $49 per month
    • Up to 5,000 subscribers
    • Unlimited sending privileges
    • Drag & drop email and landing page designer
    • Large template library
    • Industry-leading deliverability
    • Campaign automations
    • Free migration services from other providers
    • AI-powered Smart Designer
    • 750+ Native integrations to other business systems
    • Pre-built reports & analytics
    • Unlimited use of the mobile app library
    • Access to AWeber Certified Experts (ACEs)
    • US-based customer support 24/7 for everyone
  • 5,001-10,000 Subscribers – Costs $69 per month
    • Up to 10,000 subscribers
    • Unlimited sending privileges
    • Drag & drop email and landing page designer
    • Large template library
    • Industry-leading deliverability
    • Campaign automations
    • Free migration services from other providers
    • AI-powered Smart Designer
    • 750+ Native integrations to other business systems
    • Pre-built reports & analytics
    • Unlimited use of the mobile app library
    • Access to AWeber Certified Experts (ACEs)
    • US-based customer support 24/7 for everyone
  • 10,000-25,000 Subscribers – Costs $149 per month
    • Up to 25,000 subscribers
    • Unlimited sending privileges
    • Drag & drop email and landing page designer
    • Large template library
    • Industry-leading deliverability
    • Campaign automations
    • Free migration services from other providers
    • AI-powered Smart Designer
    • 750+ Native integrations to other business systems
    • Pre-built reports & analytics
    • Unlimited use of the mobile app library
    • Access to AWeber Certified Experts (ACEs)
    • US-based customer support 24/7 for everyone

Final Thoughts On ActiveCampaign vs AWeber

When it comes to choosing an email autoresponder, there’s a lot of things to consider.

However, the best way to really decide is by going and actually trying out each of the software for yourself.

ActiveCampaign offers a 14 day free trial and AWeber offers a 30 day free trial as well to try them out.

Hopefully, this post on AWeber vs ActiveCampaign gave you some insight onto which one you want to try out for your own business.

Head below to get started with the email autoresponder of your choosing and share in the comments which one you’re going to be building your own business with.

Affiliate Disclaimer

I hope you enjoyed this post.  This post contains affiliate links, which means I may make a small commission if you make a purchase.

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