Brand Colors And Their Inherent Messages For Marketing

Each of us have a favorite color… at least hopefully you do? 😆

Anyways, here’s what each of the colors mean in terms of conveying specific branding messages and ultimately influencing people’s decisions to buy or not to buy a product.

Red Brand Color – Creates a sense of urgency, which is good for anything where you’re doing a flash sale or limited time deal. It triggers you to be hungry and stimulates you to be energized.

Blue Brand Color – Blue is associated with peace and tranquility.  It promotes a sense of security.  Most importantly, it instills a sense of inherent trust in customers which is why a lot of payment providers and credit card companies use it.

Green Brand Color – I personally associate green with being healthy and active. It promotes a sense of balance within yourself.  The biggest thing that leads someone to not purchase a product is confusion on what the product is or what it does.  Green gives you an inherent advantage to allow for customers to feel less confused and more likely to make a decision.

Purple Brand Color – Considered to be the color of prestige, importance, and wisdom.  It’s best for establishing a sense of authority with a customer.  You’re more likely to be respected as well.  It’s common for beauty product to use purple for this reason.

Orange Brand Color & Yellow Brand Color – Colors that draw in impulsive buyers by creating an emotion of anxiety in a customer.  This leads to them to look further into products and feel like they need to buy it.  Additionally, both orange and yellow are warm colors that promote happiness and contentment.

Black Brand Color – The color black is all about establishing power and authority in a space.  It’s why so many brands use black as at least one of their brand colors.

Gray Brand Color – Associated with old age and feelings of capability.  Gray conveys the idea of being knowledgeable in a specific field and competent to get a specific task done well.

White Brand Color – White instills a sense of purity in people.  It’s a clean color that allows for creativity to flow and creates a sense of safety and security within the customer’s mind.

How Many Brand Colors Should You Have?

This is a great question to take a look at now that you have a solid idea of what all the various colors mean from a marketing and psychological perspective.

My recommendation is to keep it simple and have no more than 3 colors if possible.

If you have just one color as the main color, such as blue, and then use black and white as secondary colors is a good way to go about this.

You certainly can have however many brand colors you see fit but the majority of brands only of two to three colors.

Plus, choosing just one main color to go with makes things much more simple and easier to hit the ground running with starting your business off on the right foot.