Doing freelance digital marketing from home is an interesting topic that requires a unique set of skills.
As a digital marketer, your skills and expertise matter greatly to other businesses.
Whether you’re running paid ads, a social media campaign, or doing Search Engine Optimization (SEO) consulting it can be a little daunting when starting out.
I’m going to share what freelance digital marketing is and some tips on how you can work from home.
Let’s dive right in… 🙂
What Is Freelance Digital Marketing? [For Dummies]
Freelance digital marketing is helping to promote digital products and services online. This means you’re typically working with other companies to increase traffic to their offers and more importantly increase the conversion rate to sales.
There are a few main ways to do digital marketing:
- Content Marketing
- Social Media Marketing
- Search Engine Optimization
- Pay-Per-Click (PPC) Advertising
Content marketing can take all sorts of forms depending upon which platform you’re promoting on.
Typically, when working with a client you would come up with a content marketing strategy that for either writing blog posts, creating YouTube videos, and more. It’s about tying all the loose ends together for your client to have a solid plan going forward.
Your focus should be on diving deep into the current content that a client may have that can be improved. In turn, the new content that gets created should be focused on optimizing for conversions.
Social Media Marketing
Social media marketing for a client or your own business involves working with platforms such as Facebook, Twitter, Instagram, etc.
You need to assess what is being done currently in terms of creating posts and figure out how to easily automate and speed up the post creation process by leveraging content from other channels.
Search Engine Optimization (SEO)
Search engine marketing is by far my favorite type of marketing.
You are targeting specific keywords and search queries related to your target audience and driving traffic from search engines such as Google, Yahoo, Bing, YouTube, Quora, Pinterest, and more!
You can rank in the search engines by optimizing the content you create or your client’s content for better user experience and to match the search intent.
Pay-Per-Click (PPC) Advertising
Pay-per-click advertising is all about getting out more money than you put in.
Running paid ads can be done on nearly all of the content platforms such as Google, Facebook, Pinterest, and even other websites.
It takes time and capital to figure out paid ads, but once you do you can help businesses out tremendously that have the capital.
How To Become A Freelance Digital Marketer
There’s lots of ways you can go about becoming a freelance digital marketer.
One of easiest ways to get started is by going to Facebook groups, provide value to the group by interacting and helping others, then have your Facebook profile setup to get people to naturally visit your website or funnel to contact you.
This is a great way that works well to get clients fast as a marketer.
You can also work on apply the principles of digital marketing as well when building your own business.
In other words, you can start to create content that ranks in the search engines, post on social media effectively, or run some ad campaigns.
The cool part about this is that you can apply your knowledge as a digital marketer to any niche you want to and build a business online with it! 😀👍
Can You Do Freelance Digital Marketing From Home?
You can absolutely do freelance digital marketing from home!
All you need is an computer and internet connection and you’re ready to get started.
As a freelancer, you can work essentially as a solopreneur by taking on a few clients that pay you to run their ads or develop ongoing content startegies every month out of the comfort of your home.
There’s no need to hire out employees or really any overhead costs when getting started. It’s simply a matter of taking the knowledge you have on digital marketing and applying it online for your clients.
This brings us now to training to learn digital marketing.
Online Business Builder Challenge
The best freelance digital marketing courses that I’ve come across and taken myself is the 15 Day Online Business Builder Challenge.
It’s a challenge created by Legendary Marketer that walks you step-by-step exactly how to build a freelance digital marketing business.
The Online Business Builder Challenge is a 15 day training that takes you step by step to start and scale up your online business.
Over the course of the 15 days of the challenge, you’ll have several calls with a business plan advisor. When I went through the challenge, there were two days unlocked at a time and once I had a call with my advisor they would unlock the next few days for me.
The main goal with these calls is to see where you’re at on your journey of building an online business and create a personalized business plan for your business. The business plan is centered around the concept of a value ladder.
In particular, Legendary Marketer lays out the following 4 main steps to have as part of your value ladder:
- Affiliate Marketing Products
- Digital Products
- Events & Masterminds
- Coaching & Consulting
One thing to stress here is that you may not want to ever do an event or coaching for your business and that’s PERFECTLY FINE!
There are solopreneurs out there that are only promoting affiliate marketing products and their own digital marketing products without ever stepping foot into events or coaching.
By focusing on these two, you’ll likely have a more passive business model that doesn’t require to be slaving away at your work 24/7. What’s cool about this is that you can still easily earn well over six figures or seven figures every year just by doing affiliate marketing and digital products! 😀
Not only do you get your own business plan advisor, but you’ll also get some pretty EPIC bonuses completely for free along the way!
Frequently Asked Questions
What is freelance digital marketing?
Freelance digital marketing is applying marketing principles in the digital or online space for a client or your own company. In particular, this can involve creating content or running paid ads to get traffic to offers and ultimately sales. Your job is to find clever ways to increase conversions to sales and increase the profit of a business.
How much does a freelance digital marketer make?
A freelance digital marketer makes an average salary of $66,206 per year in the US.
Can we do digital marketing from home?
You definitely can do digital marketing from home by taking on clients to run their marketing for or apply marketing principles to grow your own business.
How do freelancers make money in digital marketing?
Freelancers make money in digital marketing by typically taking on certain number of clients or business owners every month. You would then typically get in the range of $2000 to $10000 per month or more depending on the size of the company and your personal authority in the niche.
Working and doing freelance digital marketing from home could be nice job to have to bring in income.
There’s many areas you can focus on within digital marketing to master.
The more focused you are and can get results (such as SEO), then the more likely other companies and business owners are to hire you long-term.
If you’re interested in getting a clear step-by-step training, then I highly recommend the 15 Day Online Business Builder Challenge to get started.
I hope you enjoyed this post on Freelance Digital Marketing From Home [For Dummies]. This post may contain affiliate links, meaning I get a commission if you decide to purchase through my links at no additional cost to you.
Awesome, article with a lot of information. You have explained freelance digital marketing from home. Thank you for that piece of content! I really learned a lot.