So, what is a value ladder? That’s the question I want to explore and dive deep into here.
With that being said, we’ll also take a look at whether or not your business needs one and some examples as well.
Are you ready for this?
Let’s dive right in!
What Is A Value Ladder?
A value ladder is essentially a map of the unique products and services that your business offers and what your plan is going forward down the road to scale your business to new heights.
The value ladder is typically a graph that ascends as products increase in both their value and price.
You can download my free value ladder template to create your own value ladder with Google Drawings.
You can see from above that the vertical (y-axis) is the value of the product or service and the horizontal (x-axis) is the price of that product or service.
Your business can have any number of steps and certainly isn’t restricted to just one product per step in the ladder.
Here are the main categories that apply to just about every value ladder:
- First Step: Freebie/Low Cost Lead Magnet (Free to $7)
- Second Step: Middle Priced Product ($100 to $2000)
- Third Step: High Priced Product ($2500 to $7000)
- Fourth Step: Highest Priced Product ($7500 to $10,000+)
It’s important to note that those prices listed for each step are simply a general guideline which you can work towards.
If you’re a digital marketer, you can either have each of those steps be only your products that you’ve created, a mixture of affiliate marketing plus your own products, or even all affiliate marketing products.
Does Your Business NEED A Value Ladder?
Hopefully, it’s no secret that your business definitely does need a value ladder.
When you’re starting out however, I’d recommend simply going with promoting only affiliate products and making a simple lead magnet for your own branding as well. This is likely the easiest way to get up and running and still have all the steps of a typical value ladder.
As your business grows overtime, naturally so will the quality and inherent cost of the products or services that you offer through your business.
Please don’t feel like you need to go out and create your own products for every step if you’re just starting out. The most important thing is that you simply take action like everything else in life.
When you finally decide to commit and focus, you’ll find that results will come and before you know it you’ll have a thriving and successful business to be more than proud of.
Real World Examples Of Value Ladders
Now, it’s time to go through a couple of examples to get a better feel for how everything comes together.
Let’s start with the dentist value ladder example.
You can see here that a typical value ladder for a dentist consists of 4-5 steps.
To quickly list them off:
- 1st Step: Teeth Cleaning
- 2nd Step: Whitening
- 3rd Step: Retainer
- 4th Step: Cosmetic
Now, let’s face it. None of us really want to go to the dentist. However, by having a unique 6-month checkup there’s always consistent money being made like clockwork as well.
The second example to explore is centered around Software As A Service (SAAS). In particular, we’re going to take a look at Russell Brunson’s free book Dotcom Secrets.
The ladder for Russel Brunson’s Dotcom Secrets consists of 5 total steps.
Like the dentist value ladder, you’ll notice that there’s a continuity component to it. This continuity component happens to be ClickFunnels.
If you’re not familiar with ClickFunnels, it’s probably one of the best sales funnel builders out there that you can get which is a monthly recurring product for purchase.
Let’s quickly list off the value ladder steps for Dotcom Secrets:
- 1st Step: Free Quiz
- 2nd Step: Free Book (Plus Shipping)
- 3rd Step: Invisible Funnel Webinar
- 4th Step: Event
- 5th Step: Inner Circle
Value Ladder Final Thoughts
When it comes to creating a value ladder, there’s no one correct way of doing it or certain number of steps to have.
The important thing is that you do have one.
By having a one, you’ll be a step ahead of a majority of the competition out there and can make that much more of an impact on the world through your business.
Now, I want to hear from you! Comment below if you got something out of this post and how many steps you have or are going to have for your business.
As always, stay focused and commit to mastery of your niche and good things will happen.