Digital marketing is often thought of as a saturated career field.
It’s entertaining, remote, and you can be your own boss.
However, with all of the competition and hard work that goes into it, many people are starting to question whether or not it’s worth pursuing.
So, is digital marketing worth it?
Digital marketing is worth it if you’re able to work hard, build a network of clients, and remain persistent. If you don’t have time to dedicate to your career as a digital marketer, you might fall short of success. As long as companies advertise online, there will be a demand for digital marketers.
Throughout this article, you’ll also learn the following information about the value of digital marketers:
- Whether or not you should give it a try
- Various reasons that digital marketing is still worth it
- A list of possibilities that might hinder your performance
Ready? Let’s get started. 😃
Is Digital Marketing Worth It Still In 2020?
There’s no doubt that there’s been a steady increase in the demand for digital marketers. With more demand comes more workers, which means it’s quite a competitive field.
The good news is that many potential digital marketers end up giving up too early due to a lack of instant success. You’ll be able to reach the top if you stick around long enough.
Here’s a list of five reasons why digital marketing is still worth the time:
- You can start right away without too much of an initial investment. Digital marketing only requires a laptop and an internet connection. You can make massive progress if you have the budget to invest in advertising your services, but it’s not entirely necessary. If you’re looking for an online career path to start today, digital marketing might be the answer.
- According to WP Forms, 19% of businesses don’t have a website yet but believe they could benefit from having one. Take into account that there are hundreds of new businesses created every day and you’ll see why your services as a digital marketer will be a popular topic for quite some time.
- If you’re a social media fanatic, then you’ll love the amount of time that you can spend on your favorite apps. Digital marketing directly relates to YouTube, emails, Instagram, Twitter, Facebook, and more. Companies need people like you to handle their social media posts to convert new sales.
- Digital marketing has loads of paths to try out. If you don’t like one of them, you’re more than welcome to try out another one. For example, you can be an SEO analyst, a social media marketer, an email campaign marketer, and more. You’ll also be able to mingle within the fields to add more to your skillset.
- It teaches you how to run a business online. When you’re creating ads and dealing with different clients’ needs, you’re going to get a good grasp of owning and running a business on the internet. You’ll eventually be able to use your skills to make your own company or stick with the thriving digital marketing business.
As you can see, there are plenty of benefits to digital marketing. Whether you’re hiring a digital marketer for your company or you’re considering becoming one yourself, the career field will be in demand for many years to come.
That being said, the worries of a saturated marketplace aren’t uncalled for. In the next section, you’ll learn a handful of reasons that might make digital marketing not as worth it as you might think.
Why Digital Marketing Might Not Be Worth It for You
You’ve seen all of the reasons that make digital marketing appealing, but now it’s time to figure out why so many people quit too early. After all, if it was super easy to work from anywhere and be your own boss, then almost everyone would do it.
Here’s why digital marketing might not be worth it for you:
- Digital marketing is far from easy. You can’t sign onto a profile and start dealing with customers’ projects right away. You have to build a network, understand the industry, and deal with failures as they come. There’s an inherent need to have an inner drive if you want to succeed.
- Unhappy customers can wreak havoc on your entire business. If you’re trying to build your clout online, then a few poor reviews can put a massive roadblock in your path. Fortunately, most clients are satisfied if you offer unlimited revisions. After you get a feel for what they prefer, you can win them over again.
- You need a decent computer and a great internet connection. Also, it’s definitely recommended that you get a smartphone if you don’t have one already. Being able to chat with your customers 24/7 is an absolute necessity. Tell them your business hours and stick to your word.
- You need to have a flexible schedule. This rides along with the same note as the previous reason; People need to know that you can meet their time constraints. If you’re not able to meet deadlines and communicate with them around the clock, you might have serious troubles in the industry.
- Finally, digital marketing can create a sense of worry when it comes to job security. You’re the only one who can get yourself the money you need to make it by or thrive. Building your client base and dealing with customers are both up to you. While most hard-working digital marketers succeed, you’re always the only one responsible for your success.
Should You Try Digital Marketing in 2020 and Beyond?
It’s all about knowing whether or not you’re cut out for the job. After seeing the pros and cons of the industry, you’re well-equipped to decide if digital marketing is worth it or not.
The three most essential traits include:
- Having an internet connection and a computer to work on.
- Being able to deal with clients on a flexible time schedule.
- Knowing how to convert viewers into customers with enticing content.
If you’re able to fulfill those three necessities and push through the hard times in the beginning, then you could definitely become a full-time digital marketer.
It’s important to note that, while you can become a part-time digital marketer, you’ll still need to be able to maintain consistent communication with your clients. If you fail to meet their demands, you won’t be able to win their truth for another job later on.
If your biggest feeling is whether or not digital marketing will still be around for a long time, then wash it away. The internet is constantly growing, with billions of users searching on Google, using social media platforms, and making purchases from ads created by digital marketers.
For those of you who are worried about your lack of a degree or experience in the field, Marketing Tech News suggests that you take an online course. It runs you through the basics of digital marketing to catch you up with the rest of the competition.
Conclusion: Is Digital Marketing Worth The Effort And Time?
Digital marketing is an exciting, immersive career path. You have to love what you do to make it worth it. The simple desire to work from home and be your boss isn’t enough; Customers become your boss in the sense that their approval directly impacts your success.
While it might not be a worthwhile field for people without enough time to dedicate towards it, digital marketing has proven to be the perfect career for thousands of budding entrepreneurs.
You can take a look at my recommended affiliate marketing e-book here to help get started building your business with affiliate marketing.
If you’re interested in more posts on affiliate marketing, then you can keep reading by checking out some of the suggested posts below.
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