How To Track The Source Of Link Clicks And Purchases With ClickMagick

What Is Click Tracking?

Click tracking is used to determine what visitors on a web page are clicking on while browsing the internet.  The click data is captured and sent to a server to record the clicking action while the user continues to browse the web page.  

How To Create A Trackable Link With ClickMagick

Creating a trackable link doesn’t have to be hard or confusing.

When using ClickMagick, you can track clicks on links using both a shortened URL and a custom domain URL.

The tracking URL used acts as a way to capture click through data before redirecting to the destination page.

Here the steps to create a trackable link with ClickMagick (sign up for the ClickMagick free trial):

• Step 1: Click on “create a new link” 
• Step 2: Select the Link Group to place the Link under
• Step 3: Create a link name that matches what the link is promoting
• Step 4: Under the Tracking link heading, select the domain name you wish to use and create the slug to indicate where visitors will be sent
• Step 5: Under the Primary URL heading, paste the affiliate link you want to track

Using Dynamic Sub ID’s to Track The Source Of A Click With One Affiliate Link

The most used feature that I use for ClickMagick is dynamic sub ids.

Dynamic sub ids allow you to append or add on the sub ids to the end of any tracking link you create.  With ClickMagick, you just by adding them one after the other, separated with a “/”.

So, if my tracking link is http://davidandrewsandy.com/clickmagick.

Then I can add sub ids like this: http://davidandrewsandy.com/clickmagick/sub-id1/sub-id2

This allows you to view the source of a click within ClickMagick.  If you want to pass the sub-ids onto the Primary URL of your affiliate link to track purchases, then you need to simply add tokens in the Primary URL.

The tokens [s1]–[s5] can be used anywhere in your Primary URL and ClickMagick will replace each token with the corresponding Sub-ID that is passed in with each click.

Here’s what that looks like: https://getthenewbook.com/access?aid=38045&tid=[s1].

With this setup, you’ll only need to use one affiliate link for each product you promote and be able to track the source of link clicks.

3 Main Click Tracking Applications

There are three main click tracking methods/applications that are widely used.  Let’s take a look at what each of them are.

Email Click Tracking

Email click tracking is simply tracking link clicks within emails.

Tracking the link clicks in emails is extremely important.

The two main ways that you can benefit from it are:

• determining emails that are generating the most profit
• segmenting your list based upon a subscriber’s interest

Once you’ve figured out which emails are your most profitable, you then just need to replicate that same style of email again.

Additionally, segmenting subscribers based upon link clicks in an email is a great way to achieve higher open rates, engagement, and ultimately conversions to sales.

Email marketing is a powerful weapon that needs to be used strategically.  Tracking email link clicks will help you to take advantage of something that other marketers don’t bother with. 

Link Tracking

Link tracking is commonly used to determine the source of where a visitor clicked.

This is helpful in determining if a specific piece of content drew in more clicks than others but is even more effective with paid advertising.

With paid advertising, it’s extremely important that you know what is working and what isn’t.

The critical action that you usually want someone to take on the landing page of a paid ad is a link click.  So, by tracking those link clicks you’ll know which ad performs that best.

UX Tracking With Hotjar Heatmaps

UX tracking specifically with Hotjar heatmaps allows you to see how visitors interact with your blog or funnel.

You’ll be able to visually see where most users click by looking at a heatmap of clicks.  You can also record individual visitor interactions on your site to see what a typical visitor might click on.

Click Tracking Frequently Asked Questions