Are you wondering how to track the source of link clicks and purchases?
I’ll be going over how to do click tracking properly and track affiliate links in the most efficient manner.
Let’s dive right in.
What Is Click Tracking?
Click tracking is used to determine what visitors on a web page are clicking on while browsing the internet. The click data is captured and sent to a server to record the clicking action while the user continues to browse the web page.
How To Create A Trackable Link With ClickMagick
Creating a trackable link doesn’t have to be hard or confusing.
When using ClickMagick, you can track clicks on links using both a shortened URL and a custom domain URL.
The tracking URL used acts as a way to capture click through data before redirecting to the destination page.
Here the steps to create a trackable link with ClickMagick (sign up for the ClickMagick free trial):
- Step 1: Click on “create a new link”
- Step 2: Select the Link Group to place the Link under
- Step 3: Create a link name that matches what the link is promoting
- Step 4: Under the Tracking link heading, select the domain name you wish to use and create the slug to indicate where visitors will be sent
- Step 5: Under the Primary URL heading, paste the affiliate link you want to track
Using Dynamic Sub ID’s to Track The Source Of A Click With One Affiliate Link
The most used feature that I use for ClickMagick is dynamic sub ids.
Dynamic sub ids allow you to append or add on the sub ids to the end of any tracking link you create. With ClickMagick, you just by adding them one after the other, separated with a “/”.
So, if my tracking link is http://davidandrewsandy.com/clickmagick.
Then I can add sub ids like this: http://davidandrewsandy.com/clickmagick/sub-id1/sub-id2
This allows you to view the source of a click within ClickMagick. If you want to pass the sub-ids onto the Primary URL of your affiliate link to track purchases, then you need to simply add tokens in the Primary URL.
[s5] can be used anywhere in your Primary URL and ClickMagick will replace each token with the corresponding Sub-ID that is passed in with each click.
Here’s what that looks like: https://getthenewbook.com/access?aid=38045&tid=[s1].
With this setup, you’ll only need to use one affiliate link for each product you promote and be able to track the source of link clicks.
3 Main Click Tracking Applications
There are three main click tracking methods/applications that are widely used. Let’s take a look at what each of them are.
Email Click Tracking
Email click tracking is simply tracking link clicks within emails.
Tracking the link clicks in emails is extremely important.
The two main ways that you can benefit from it are:
- determining emails that are generating the most profit
- segmenting your list based upon a subscriber’s interest
Once you’ve figured out which emails are your most profitable, you then just need to replicate that same style of email again.
Additionally, segmenting subscribers based upon link clicks in an email is a great way to achieve higher open rates, engagement, and ultimately conversions to sales.
Email marketing is a powerful weapon that needs to be used strategically. Tracking email link clicks will help you to take advantage of something that other marketers don’t bother with.
Link tracking is commonly used to determine the source of where a visitor clicked.
This is helpful in determining if a specific piece of content drew in more clicks than others but is even more effective with paid advertising.
With paid advertising, it’s extremely important that you know what is working and what isn’t.
The critical action that you usually want someone to take on the landing page of a paid ad is a link click. So, by tracking those link clicks you’ll know which ad performs that best.
UX Tracking With Hotjar Heatmaps
UX tracking specifically with Hotjar heatmaps allows you to see how visitors interact with your blog or funnel.
You’ll be able to visually see where most users click by looking at a heatmap of clicks. You can also record individual visitor interactions on your site to see what a typical visitor might click on.
Click Tracking Frequently Asked Questions
A tracking link is an individual URL that is tracked by passing data to a server upon a user clicking.
A tracking id identifies the source of a link click. This allows you to determine where a visitor clicked on the specific link that you’re tracking.
A conversion rate is how many sales are made over the number of link clicks or impressions.
Conversion tracking can be setup easily by creating a tracking link inside ClickMagick. If you’re trying to track affiliate links and the sub-ids of affiliate purchases can be seen, then you can use dynamic sub-ids to track the affiliate links. Otherwise, you will need to use a postback URL if the company allows you to.
Google analytics can definitely track links. In fact, I track my affiliate link clicks inside Google analytics. You can download my Google analytics dashboard and also get more information on how to setup affiliate link tracking using Google Tag Manager.
Link clicks on Facebook can easily be tracked by using a URL shortener or ClickMagick. If you’re using ClickMagick, then you can simply setup a tracking link like you normally would.
A unique link is a link that is generated for only one specific visitor. This link usually contains UTM parameters that store info concerning the visitor.
You can shorten a URL by using any free URL shortener. ClickMagick also acts as a URL shortener and you can also use your own custom domain.
Final Thoughts On How To Track The Source Of Link Clicks And Purchases
Tracking the source of link clicks and determining how many purchases you’re getting is easy if you’ve got the right tools.
The best part about ClickMagick in my opinion is that I’m tracking all of my link clicks in one place.
This means that I can easily view my stats for the day inside ClickMagick and see what links are getting clicks and exactly what posts or ads they’re coming from.
ClickMagick has certainly helped me to keep track of all of the things I’m promoting and see how my link clicks steadily rise over time.
If you’re interested, then give ClickMagick a try with the 14 day free trial.