A Soap Opera Sequence is something that any good email marketer should be using.
I’ll be walking through what it is, providing templates and examples, and share why it’s so important for email marketing.
Let’s dive right in!
What Is A Soap Opera Sequence?
A Soap Opera Sequence is typically a series of 5 emails that are sent out over the course of 5 days to an email subscriber initially upon subscribing. A SOAP sequence tells an emotional story similar to a tv soap opera but for emails with the purpose of warming up a lead to sell a product.
For my own soap opera email sequence, I have 5 emails with one email sent out each day and I tell my story of how I started an online business.
Here’s typically what the 5 day email sequence looks like:
- Day #1: Sets The Stage
- Day #2: High Drama, Backstory, Wall
- Day #3: Epiphany, The One Thing
- Day #4: Hidden Benefits
- Day #5: Urgency Call To Action (CTA)
The image above is actually from a book called DotCom Secrets by Russell Brunson.
I highly recommend looking into getting DotCom Secrets. You can watch a short video and get the book here.
Russell Brunson is also the founder of ClickFunnels, which is a sales funnel building software that I use for my own online business.
You can read more about it over on my ClickFunnels review.
Soap Opera Sequence Template & Examples
If you want a soap opera sequence template along with soap opera sequence examples to fill out, then you can find the links below to download everything.
Here’s the link to the soap opera sequence template with examples.
Why Is A Soap Opera Email Sequence Important?
The soap opera email sequence will ultimately help you to gain the trust of your readers and subscribers.
This is something that typically can’t be gained just from reading a single article on your blog or watching only one video on YouTube.
Plus, building a foundation of trust and empathy allows for you to start to make recommendations to either affiliate products or your own digital or physical products.
From there, it’s a matter of presenting products and solutions to an email subscriber’s problems that they can relate to.
You can then retain them as a lifelong customer (a.k.a. a true fan). 😀
Frequently Asked Questions
The length of a soap opera sequence should typically be about 5 emails long over the course of 5 days. You should send out one email per day. However, you can easily increase the number of emails you send out and also the length of time to several weeks. It’s entirely up to you how you want to approach it, but I’d recommend starting out simply writing a 5 day sequence.
You want to start out your email marketing to your subscribers with your soap opera email sequence. This warms them up, gains trust, and then allows you to sell a product at a much higher conversion rate at the end.
There’s no hard rule for how many emails you should write before sending out campaigns to new content or product launches.
Soap Opera Email Sequence Conclusion
The best book to get to learn all about email marketing and sales funnels in general that I highly recommend is DotCom Secrets.
It goes over everything you could possibly want to know about email marketing and more!
Be sure to leave a comment below if you’re going to be implementing the soap opera sequence now that you know all about it! 😎
I hope you enjoyed this post. This post may contain affiliate links, meaning I get a commission if you decide to purchase through my links at no additional cost to you. I'm an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.