Seinfeld Method: What Is A Seinfeld Email Sequence?

The Seinfeld email sequence is similar to the S.O.S. in the sense that it tells a story.

However, the email sequences are different in their use cases and how the story should be told over the course of several emails.

Let’s take a look now at what a Seinfeld sequence is to get up to speed on how to use it…

What Is A Seinfeld Email Sequence?

A Seinfeld email sequence is a set of stand-a-lone sequences that tell a story.  The goal of any good Seinfeld sequence is to entertain the reader.  In the end, they’re that much more likely to click on the call-to-action bringing you more sales.

There’s 3 main styles of seinfeld sequences:

  • Episode Style
  • Educational Style
  • Epiphany Style
Seinfeld Email Sequence Examples

The image above is actually from a book called DotCom Secrets by Russell Brunson.

I highly recommend looking into getting DotCom Secrets.  You can watch a  short video and get the book here.

Russell Brunson is also the founder of ClickFunnels, which is a sales funnel building software that I use for my own online business.

You can read more about it over on my ClickFunnels review.

Inside of an episode style Seinfeld email sequence you have the following example emails:

  • Controversial email
  • What happened today?
  • Story based edu-training

Secondly, Inside of an educational style Seinfeld email sequence you have:

  • Checklists
  • How To
  • Q&A
  • FAQ’s

Lastly, inside of an epiphany style Seinfeld email sequence you have:

  • Ideas
  • Inspirational
  • Enlightening/thought provoking
  • Challenge existing dogma/beliefs

All of these represent different categories of emails you can write to entertain and engage your email subscribers.

Along the way, you can build a story of the course of typically three different emails.

Typically, your Seinfeld email sequence will be centered around a specific product you want to promote.  But that doesn’t mean it has to be.  You can always provide a sequence or series of emails that are pure value for your audience.

Another thing to note is that Seinfeld email sequences should only be sent out after you’ve gained the trust of your audience and subscriber base.

Think about it…

If your subscribers don’t know who you are, then why would they want to listen to your advice or what you have to say.

The best way to gain trust is first through a Soap Opera Sequence and then move onto sending out multiple Seinfeld sequences.

From there, you can send out one-off campaign emails to your subscribers that point back to the content that you’re creating.

Frequently Asked Questions

An email series or sequence is a set of emails that work together to primarily tell a story.  They also allow your subscribers to stay engaged with your emails and are consequently less likely to unsubscribe from your email list.

I recommend ActiveCampaign as the best email autoresponder out there.  If you want to learn more about it, then check out my ActiveCampaign review for more details.

Seinfeld Email Sequence Conclusion

Making use of email marketing tactics is essential.

The more you learn about email marketing the better.

After all, your email list is one of the few things you truly own as a business and allows you to follow-up with leads and gain lifetime customers.

The Seinfeld email sequence is a way to tell a short and entertaining story for the reader.  It’s meant to be used primarily as a way to give value but also sell a product occasionally.

If you learned something from this post, then shoot me a comment below.  I’d love to hear from you! 🙂

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I hope you enjoyed this post. This post may contain affiliate links, meaning I get a commission if you decide to purchase through my links at no additional cost to you.  I'm an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

  • Esat says:

    As a budding copywriter, learned what a seinfield email sequence is much appreciated!

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