Is it really true: Can digital marketing be done from home?
If you’re considering an online career, then digital marketing is an excellent place to start.
As the name implies, digital marketing is all about advertising products and services online.
You can use a smartphone, tablet, laptop, or desktop computer to pursue a career.
Digital marketing can be done from home by freelancing, starting a business, or working remotely for a company. Copywriters, marketing analysts, and product marketing managers are just a few digital marketing jobs that you can do from home.
Throughout this article, you’ll learn all sorts of info about digital marketing from home, including:
- How you can quickly find success with digital marketing
- Different job fields to try when you’re working from home
- Suggestions to maintain job security, explore additional routes, and so on
Ready? Let’s dive right in. 😀
How to Succeed at Digital Marketing From Home
Digital marketing is all about reaching new clients, contacting local businesses, and figuring out how you can pair them together.
The goal of digital marketing is to match customers with companies that want to sell their products and services. As long as you can manage that goal, you’re already halfway there.
Here’s how you can succeed in digital marketing from anywhere in the world:
- Realize that it’s not as hard as you might think. At least 40% of marketing jobs require digital marketing experience to get their ads out to the public. It’s not saturated, nor is it hard to get into. Start applying right away, and you’ll be able to increase your chances immediately.
- Decide which field you want to work in. There are dozens of digital marketing fields and thousands of gigs available to people who choose this career path. You’ll learn more about the various fields in the next section, so you’ll have to keep them in mind when you’re following this step.
- Consider starting out as a freelance digital marketer. Just like with regular jobs, you need the experience to start working with high-end companies. Once you’ve done your research and chosen the career path, you’ll be able to narrow down the results and find people on websites like Freelancer.
- Do you have any college degrees? If not, getting one online can drastically improve your odds. However, keep in mind that someone with digital marketing experience and no college degree is far more likely to succeed than someone with a degree and zero in-field experience. Always apply for digital marketing jobs, even if you’re going to school for it.
- Continue to take new clients, work your way through freelancing, and start applying to companies. You can either start your own services, work for online companies that need marketing assistance, or talk with local companies around your town that need help with digital marketing.
What Digital Marketing Jobs Can You Do From Home?
Digital marketing is a hot choice for many future entrepreneurs, and for good reason: It’s easy to start with nothing but a laptop and a decent internet connection.
You’ll have to know which field you want to work in if you plan to make a life-long career out of it.
Digital marketing is a broad term that implies any career that works to market products and services on the internet.
Let’s run through a list of popular digital marketing jobs to help you choose the right one for you.
- Social Media Digital Marketer: This job will have you running companies’ social media accounts, posting their content on a timed schedule. Along with posts, you’ll also have to manage interactions with customers on the posts, share helpful information, possibly take photos, and more.
- Marketing Copywriter: Copywriting is one of the most well-known writing gigs on the internet. Your purpose as a marketing copywriter will be to write enticing taglines, mottos, and pages that pull and convert customers to buy products. It sounds simple, but you need to have a clear vision of the company’s expectations.
- Digital Marketing Consultant: As explained by The Muse, digital marketing consultants analyze current market trends, share the info with their team, and strategize various goals. If you love a constantly changing environment, high pay, and intense research, then this job might be the best one for you.
- Content Strategist: Much like a digital marketing consultant, your job as a content strategist will be to keep up with the trends. However, this career path will have you working with individual brands that need to know which direction they’re supposed to go with their ads. You won’t be creating ads as much as suggesting how the company should market themselves.
- SEO Digital Marketer: SEO, also known as search engine optimization, drives the heartbeat of the internet. Any page that you’ve seen at the top of the results on Google, Bing, and other search engines uses SEO. As an SEO digital marketer, you’ll find out what you can do to bring a company’s website to the top of the search results.
How to Maintain a Digital Marketing Career When Working From Home
One of the biggest fears of people who consider an online/at-home career is job security.
What will you do if a client drops you or a company fires you? The same thing you’d do if you lost your day job! Reapply, keep pushing forward, and find a company that will keep you on for a long time.
Rather than applying to companies and expecting a 40-year career out of it, think of each job as a short-term commitment.
The more you built clout in the industry, the more you’ll get job offers. You’ll also get rehired from previous clients, pay increases, and other boosts to your career path.
Networking for Job Security
Online Marketing Institute suggests that all digital marketers continue to market themselves, even when they have a job secured. It’s always better to have a backlog of hungry clients than going from job to job with weeks or months in between.
In other words, job security won’t be an issue if you’re driven to move up in the industry.
Those who just barely scrape by might not have as much success. This career can absolutely be done at home, on vacation, or anywhere else you go, but you need to keep talking to new businesses.
Broadening your network consists of messaging new clients, following up with previous employers, and contacting local businesses to look for work. As mentioned above, you should also use Freelancer to get freelance work to fill in the gaps.
Despite the fact that Freelancer is a freelance platform, many digital marketers end up finding long-term clients who continue to provide work. All companies who maintain websites need someone who will keep them at the top of the charts.
As long as companies want to get customers to their website to buy their products and services, there will be a need for digital marketers.
Final Thoughts: Can Digital Marketing Be Done From Home?
Digital marketing adds nearly unmatched freedom to your career. You can do digital marketing from wherever you want, whether it be at home or while traveling as long as you have the ability to communicate with your clients and post high-quality work.
The best way to get into the field is to start right away. Researching is important, but nothing beats applying to freelance digital marketing jobs. You’ll eventually get hired, get reviewed, and start growing your rapport.
While freelancing and at-home work is sought after, you can also become a digital marketer for in-office companies if that’s your long-term goal.
Are you looking for the tools you need to buy in order to get started with digital marketing?
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