Digital Marketing vs Copywriting: What’s The Difference?

digital marketing vs copywriting wide

Copywriting and digital marketing are two of the internet’s most popular careers.

If you’re looking to become an online entrepreneur, then you’ll love what’s in store with these industries; however, they can often be confused with one another.

Fortunately, you’re going to learn all of the similarities and differences today.

When it comes to digital marketing vs copywriting, digital marketing requires searching for recent trends and marketing to customers, whereas copywriting is focused on writing landing pages, converting emails, and creating slogans. You can become a digital marketing copywriter as well.

Throughout this article, you’ll also learn about the following information about digital marketing and copywriting:

  • The primary differences between the two career choices
  • Similar aspects of digital marketing and copywriting
  • Which one you should choose when you’re ready to start

Ready? Let’s dive right in.

Digital Marketing vs Copywriting: The Differences Between Copywriting And Digital Marketing

Digital marketing and copywriting offer entrepreneurs a way to supplement their income or make a full-time living online. Regardless of your choice, you should expect to do a lot of market research and typing back and forth with clients.

That being said, there are plenty of differences between the two careers. Below, we’ll explore all of them:

  • Copywriting doesn’t allow any room for fluff talk. On the other hand, digital marketing has quite a bit of fluff if you’re writing long emails, dealing with social media accounts, or trying to fill an ad page with more content. Nevertheless, all of the words matter in both fields.
  • Digital marketing will often incorporate some sort of coding if you want to take it to the next level. If you’re trying to be the beginning and the end of every project, you’ll get quite a few clients. The ability to create infographics while also adding the digital marketing aspect of ads can get you a lot of income.
  • Copywriting doesn’t require much market research, whereas digital marketing is all about knowing the recent trends. When you’re a copywriter, all you have to do is make an appealing page, email, or motto for a company based on its preferences. As a digital marketer, you need to know the ‘why’ factor.
  • People who hire copywriters usually pay per word, whereas digital marketers are paid per project. Since each word is used for SEO and appealing text, copywriters face much more scrutiny on small projects. These rules aren’t set in stone, but they’re generally proven true.
  • Copywriters usually experience more repeat customers due to the need for emails, blog posts, and other short-end content. Digital marketers work with big projects that often take weeks or months to complete, so they don’t have as many repeat customers. However, both careers need repeated clients for success.

There are plenty of differences to go over, but did you know that they’re more similar to one another than not? If you’re still trying to decide between the careers, read on.

How Are Digital Marketing And Copywriting Similar?

For every difference between digital marketing and copywriting, there are two similarities. They’re not too unlike each other, but it’s important to know the dissimilarities from the previous section before picking one of them. As you’ll learn in this section, you can do both at the same time.

Here’s a list of five similarities between copywriting and digital marketing:

  • Both jobs require an internet connection. You can work 100% from a computer, meaning you’ll start building a customer base from almost anywhere in the world. They provide opportunities that you won’t find anywhere else, including the chance to be your own boss and work around your schedule.
  • Copy Blogger suggests that you need to be a decent copywriter for many digital marketing jobs. The goal of a copywriting to make content that converts viewers into customers, which isn’t too, unlike digital marketing. Combining your writing skills with your digital marketing business will provide the best results.
  • As mentioned in the introduction, you can be a digital marketing copywriter. When you’re creating ads and using social media to find more customers and clients, you’ll also be writing high-quality, concise copywriting material. This job field allows you to double your network.
  • Both careers require you to build your own network of clients and repeat customers. Without clients, you won’t have a job at all. Note that you can work for a digital marketing company, but that still requires you to make good enough content to convert and bring them back.
  • You’ll need to master social media in copywriting and digital marketing. There’s no way you can succeed in either field if you don’t have a decent knowledge base of Twitter, Instagram, Facebook, and all search engines. SEO (search engine optimization) is going to be one of the most important parts of your online career.

As you can see, there are all sorts of reasons why someone might confuse digital marketing with copywriting. They’re so similar that they can be the same job in some cases.

However, there’s no denying that one person might succeed as a digital marketer and not a copywriter, or vice versa. Let’s dive into the details to know which one is right for you in the next section.

Should You Choose Digital Marketing or Copywriting?

Now that you know the basics of copywriting and digital marketing, you’re well-equipped to make a decision. They’re both excellent choices, but you’ll have to focus your efforts on one or the other if you want to reach success.

Alex Cattoni breaks down the copywriting in the simplest terms in the video below.

Having copywriting skills can make a huge difference, regardless of whether you choose digital marketing or copywriting as your full-time career.

It’s important to break down everything that you can about working on the internet. Since SEO relies on keywords and well-written content, you’ll probably understand how it affects all career fields.

For those of you who are on the fence, ask yourself the following questions:

Do you enjoy writing short, concise, high-quality content?

If so, then copywriting is definitely the way to go. It requires a vast knowledge of the language that you’re writing the content. Furthermore, you’ll need to make the most out of every single sentence.

Many copywriting gigs are only about 50 to 500 words, so you can imagine each word’s importance.

Are you a good salesperson?

If you’re an excellent salesperson at your day job, then you might be better at digital marketing. It requires you to create ads, research current trends, and talk to clients. These three traits are found in common careers, such as car sales, retail stores, and commission-based jobs in the tech industry.

How much time do you have to work on your career?

Copywriting is a bit easier to get into since you can find clients on various freelance platforms. Digital marketing offers the same opportunities, but you might need more experience to get a steady flow of clients.

Final Thoughts On Digital Marketing vs Copywriting

Digital marketing and copywriting are very similar but incredibly different at the same time. You can explore both careers to figure out which one you prefer, but it’s important to focus your attention on just one of them once you understand how they both work.

Here’s a quick recap of the post:

  1. A good digital marketer needs to have the copywriting experience to produce high-quality content.
  2. Copywriting is usually paid per word, whereas digital marketing is often paid per project.
  3. Both jobs require basic knowledge of SEO, business networking, and sales conversion.

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